Primetime Politics: 1 NEWS Reached 1.3M Viewers Last Night
Primetime politics: 1 NEWS reaches 1.3million TV viewers last night
New Zealanders were glued to their screens as political events unfolded at the Beehive last night.
1 NEWS had extended live coverage from 1 NEWS at Six as NZ First leader Winston Peters announced his party would form a coalition with Labour, led by Jacinda Ardern. 1 NEWS’ Seven Sharp special went through until 8.30pm following Ardern’s press conference.
During this time, 1 NEWS’ coverage reached in excess of 1.3 million viewers, and was watched by an average audience of 691,000 (AP 5+). Over 50% of New Zealand’s TV viewing audience turned to 1 NEWS.
There were a further 450,000 live streams across a range of TVNZ’s online channels including 1 NEWS NOW, RE: and Facebook – eclipsing the live streams 1 NEWS recorded on Election night.
John Gillespie says: “Yesterday’s announcement was a unique event in New Zealand politics and it was important for 1 NEWS to bring it to New Zealanders and follow it through with extended coverage across all our platforms. The viewing numbers reflect how invested the country is in the outcome of the Election, and it was engrossing to see it unfold last night. Our team, led by our Gallery journalists, did an outstanding job providing up-to-the minute coverage and analysis that New Zealanders turn to at big moments like this.”
Making sense of TV ratings:
• Reach counts everyone who watched the programme for at least one minute – it’s the measure that captures the full scale of the audience.
• Average audience captures the average audience who watched every minute of the programme.
• Share gives an insight into the audiences’ TV preferences.
• 5+ numbers capture the total audience watching.
TV Source: Nielsen TAM Overnights. Ratings and Reach are based on parent channel and +1. Share is based on parent channel only
Online source: Adobe Analytics, Google Analytics, Facebook Insights