Care packs for 20,000 New Zealanders in need
30 August 2018: People in need in our communities are set to receive 20,000 wellbeing packs from L’Oréal New Zealand. The donations will be distributed nationwide through non-profit organisations including The Salvation Army, Auckland City Mission, Women’s Refuge, Ronald McDonald House and Fostering Kids NZ.
The thoughtfully curated packs contain everyday essentials such as shampoo, conditioner, shower gel and moisturiser, along with selected beauty items, which many individuals and families in our communities simply can’t afford on a regular basis.
The initiative is part of L’Oréal New Zealand’s Citizen Day happening on Thursday 30 August – a day of community volunteering that enables employees to devote themselves to supporting the beneficiaries of non-profit organisations in the social and environmental area.
Taking over the Vodafone Events Centre in Auckland, 180 of the L’Oréal team will roll up their sleeves to prepare an incredible 250,000 units of stock over one day, with an estimated retail value of more than $3 million.
Aurelie de Cremiers, Country Manager, L’Oréal New Zealand says the company recogises the tireless work that non-profit organisations do to support those in poverty and in need and she’s proud to see a growing number of L’Oréal employees get involved to lend a hand every year.
“For many families and individuals who are struggling, the wellbeing packs mean they won’t have to go without these essential items which often have a big impact on personal dignity and self-esteem.”
“We are delighted that Citizen Day gives our employees the opportunity to get actively involved in L’Oréal’s social and environmental commitments by supporting non-profit organisations that work to help the most disadvantaged people and build a more sustainable world.”
Major Pam Waugh, head of The Salvation Army’s social services said the wellbeing packs will be gratefully received as they contain items that families may not otherwise be able to afford. “As the cost of living continues to rise, often personal hygiene and beauty products become luxuries for some. For people who are struggling to feed themselves and keep their families safe, housed and clothed these gifted items will help to lift their spirits.”
Chris Farrelly, Auckland City Missioner outlined that L’Oréal’s gesture is a fantastic example of how a business can help to give those in need a boost by showing that they care. “Life is complex and challenging for the people we work with, so an act of humanity and kindness is a reminder that they are not alone and there is a community there to support them.”
“We have set ourselves an ambitious task this year to prepare 20,000 wellbeing packs however our team is hugely motivated to use the day to help those in need in our communities. Citizen Day is a key part of our corporate culture and emblematic of the other forms of social impact implemented by L’Oréal,” de Cremiers concluded.