The New Zealand Taxpayers’ Union is offering to redesign logos for any renamed government departments for free in an effort to save taxpayers money following concerns that requiring a name change of government departments will give them an excuse to undergo an expensive rebrand.

Taxpayers’ Union Campaigns Manager, Connor Molloy, said:

“Taxpayer-funded organisations will take any opportunity to undergo an expensive rebrand which involves spending tens, if not hundreds, of thousands of dollars on design and consultation fees – we will do this for free.

“Government branding guidelines say all departments should begin transitioning towards the NZ Govt logo mark, which incorporates the Coat of Arms next to the name of the department. But this is being ignored with many departments continuing to have free rein over their branding – racking up costs with every brand change and creating confusion among the public as to which departments are affiliated with the Government.

“We recently revealed that the Human Rights Commission spent $418,000 on a new brand and website while the Electricity Authority spent almost $100,000 on a logo that was was near identical to the old one. Standardising government branding, as is done in the UK and Australia, will increase accessibility and save taxpayers millions.”

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