Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 

APN Infomedia Launches New Consumer Website

MEDIA INFORMATION
May 4, 2004

From Ladders To Linen:
APN Infomedia Launches New Consumer Website

APN Infomedia has launched IRIS Consumer Media, a dedicated business-to-consumer website that complements www.ubd.co.nz its highly successful business-to-business website. www.iris.co.nz will provide a valuable resource for people looking to pinpoint specific products or suppliers.

APN Infomedia Brand and Graphics Manager Emma Nightingale says IRIS Consumer Media is a unique business-to-consumer web directory, which will be accessed by consumers throughout New Zealand and from around the world.

“IRIS features a considerably expanded business database with access to the massive UBD business listings database which contains over 156,000 business,” says Nightingale. “The website has been designed with a consumer feel and focus to make it easy to navigate and for people to find the information they need.”

Nightingale says that IRIS is searchable by keyword, brand, product, service and trade category. This means that if a company’s service or product is part of the ‘question’, then it will be part of the ‘answer’. Embedded links will also take users immediately to suppliers’ websites.

“For example if you are looking for your favourite perfume you enter your brand and product into the key search, IRIS will then display the matches for suppliers of your perfume in your preferred area,” she continues. “In the future IRIS will also provide details on pricing, and even restaurant menus for comparison by the consumer.”

Nightingale says the biggest challenge facing IRIS staff is populating the massive UBD database with the extra product brand names and pricing information. She estimates at least six to twelve months before this information is gathered completely. Then she believes IRIS will reach its full potential as New Zealand’s leading consumer search engine.

*InfoRed is the new-look UBD business directory. The new slimline hardcopy directory has a more user-friendly and efficient cataloguing system and has an instantly recognisable bright red cover.

ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



Tourism: Travel Bubble With Cook Islands Resumes

Cook Islands tourism restarts today, ending a five-month border closure due to COVID-19. Graeme West, General Manager Australasia for Cook Islands Tourism Corporation, said today’s first flight of quarantine-free travel from New Zealand to the Cook Islands is very significant... More>>

Plant & Food: Research And Lincoln University Part Of Game Changing Gene Discovery
Scientists from Plant & Food Research and Lincoln University have contributed knowledge integral to the discovery of a new gene described as a game changer for global agriculture.
The gene allows natural reproduction by cloning in plants... More>>



ACT: Finance Committee Should Review Changes To Credit Contracts And Consumer Finance Act

ACT Leader David Seymour has written to the Finance and Expenditure Committee, asking it to open an inquiry into the effects of recent changes to the Credit contracts and Consumer Finance Act... More>>


Statistics: Building Consents Hit New Highs In November
There were a record 48,522 new homes consented in the year ended November 2021, Stats NZ said today. This was up 26 percent compared with the year ended November 2020... More>>

Fonterra: Revises Milk Collection Forecast
Fonterra Co-operative Group Limited today revised the forecast for its 2021/22 New Zealand milk collections to 1,500 million kilograms of milk solids (kgMS), down from its opening forecast of 1,525 million kgMS... More>>



ComCom: Clearance Sought For Vocus / 2degrees Merger

The Commerce Commission has received an application for clearance in relation to a transaction that would see the merger of the Vocus Group with 2degrees. Vocus and 2degrees are both telecommunications providers that primarily supply retail fixed voice and broadband services... More>>