New D-SLR captures bigger pictures with more speed

NEW D-SLR CAMERA / New Sony D-SLR camera will capture bigger pictures with more speed

The next-generation in Sony's DSLR camera range is coming...

Sony's new DSLRA700 builds on the success of the original Alpha D-SLR released last year by taking the technology up several gears with a 12.24-Megapixel Exmor(TM) CMOS sensor, powered by an enhanced BIONZ(TM) image processing engine, and 5 frames per second continuous shooting performance.

In addition, the new DSLR model sports a center dual cross 11-point AF sensor system, a broad ISO range from 100-3200 equivalent (expandable up to 6400), a large 3.0-inch, 921,600-dot Xtra Fine LCD for enhanced outdoor visibility and a HDMI terminal for direct, high-quality playback of images on a large screen Full HD 1080 Television.

'Building on the success of last year's DSLRA100, Sony has brought the latest digital imaging expertise to the new A700 model,' said Sam Williams, Marketing Manager for Digital Imaging at Sony New Zealand. 'The expansion of technologies available with this year's D-SLR camera reflects Sony's determination and dedication to creating excellent imaging features and design that will appeal to professional photographers and advanced camera users of all descriptions. Sony's D-SLR cameras are here to stay.'

The DSLRA700 will be available in New Zealand in November for RRP$2,499.95.

Effective 12.24-megapixel Sony Exmor(TM) CMOS sensor
The new CMOS sensor inside the DSLRA700 is equipped with on-chip A/D conversion and dual noise-cancel circuitry to ensure clean and low-noise images even at sensitivity settings as high as ISO 3200. When combined with the updated BIONZ image processor it deliver sublime picture quality with high resolution and reduced noise components

Bionz(TM) image processor
The advanced Bionz(TM) image processor screens out further noise before RAW data conversion and image processing to achieve final images that are rich in detail, contrast, and colour - while maintaining fast camera response time.

D-Range Optimiser
The D-Range Optimiser uses technology provided by Apical, Ltd to adjust exposure and tone for a more natural and consistent look in the pictures even with the presence of shadows. A new feature in the A700 is the Advanced mode that offers 5 optimization levels for finer control. The D-Range Optimiser bracketing that records the image at three different optimization levels allows for easy selection of the best shot.

Full HD 1080 display
By connecting the new DSLRA700 to a compatible High Definition television with a HDMI cable, images taken with the camera can be optimised for Full HD 1080 playback. That means you can enjoy every detail and colour gradation in your photos with full 1440 x 1080 pixels in either a 3:2 or a widescreen 16:9 aspect ratio.

Unique Centre Dual Cross 11-point AF sensor system
For more flexible and wider area coverage, Sony has developed and manufactured a centre dual cross 11-point AF sensor system with automatic AF start by the Eye Start system in the new DSLRA700. In addition to the center dual cross sensor, a dedicated new sensor has been incorporated to significantly boost focusing precision when shooting at apertures of F2.8 or larger.

Body-integrated Super SteadyShot(TM) image stabilization system
The new A700 possesses the unique body-integrated Super SteadyShot(TM) image stabilization system that is effective with all Alpha series lenses to prevent blurring caused by camera shake. The new system supports a more effective stabilisation for users to shoot at shutter speeds of 2.5 to 4 steps slower than would otherwise be possible.

Anti-dust technology
Dust is the bane of all photographers. The DSLRA700 prevents dust particles from getting into the camera and contaminating the sensor through a couple of ways with an anti-dust coating on the low pass filter to prevent static electricity buildup and a sensor vibration function that shakes off dust at power off. For a rugged and reliable performance, the new model's body is constructed in strong and lightweight magnesium alloy. Buttons, dials, and switches are further protected by gaskets and sealants (NB: Not waterproof or splash proof). The optional VGC70AM vertical grip accepts two Info Lithium (NPFM500H) batteries, and boasts the same rugged yet lightweight dust and moisture-resistant magnesium alloy construction as the A700 body.

New Creative Style technology
To cater to a variety of creative situations and image preferences, the DSLRA700 offers all new Creative Style technology. There are four basic image styles (Standard, Vivid, Neutral, and Adobe RGB), and three style boxes to which you can assign any of the image styles.

The four basic image styles can be adjusted for contrast, saturation, and sharpness; while the other three user-customizable style boxes allows for contrast, saturation, sharpness, brightness, and zone matching adjustments. The Function (FN) button on the DSLRA700 allows quick access to the Quick Navi information display where you can easily and quickly adjust shooting parameters via the front and rear control dials and the multi-selector. A new AF/MF button lets you switch effortlessly between Auto (AF) and Manual (MF) operation.

Up to three combinations of as many as 26 different shooting parameters can be stored in memory and instantly applied by turning the mode dial to Memory Recall (MR). The Custom (C) button on the back of the camera can be assigned to open the settings for the function used most frequently. Dual memory card slots

The DSLRA700 has dual memory card slots that accept both Compact Flash(R) cards and Memory Stick Duo recording media. (This includes Sony's recently announced 8GB 300x Compact Flash media) The camera also accepts high-speed Memory Stick PRO-HD Duo, as well as Memory Stick Duo and Memory Stick Duo PRO Duo media.
Software tools

The DSLRA700 is supplied with a powerful range of software tools. This includes Image Data Converter SR version 2.0 for RAW data image editing; Image Data Lightbox SR for 'best shot' selection and photo library management; Remote Camera Control for tethered camera control where captured images are saved directly to your computer's hard disk; as well as Picture Motion Browser.

ENDS

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