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SAP Empowers Midsize Companies to Deliver Value

SAP Empowers Midsize Companies to Deliver Superior Customer Value

New CRM Functionality in SAP Business All-in-One Available for New Zealand Customers

SAP New Zealand today announced the local availability of CRM functionality in the SAP® Business All-in-One solution addressing the needs of midsize companies to better manage every aspect of their customer relationships. Based on the latest innovations in the SAP® Customer Relationship Management (CRM) 2007 application, CRM functionality in SAP Business All-in-One will considerably enhance SAP’s midsize customers’ ability to pursue new customer strategies and manage entire end-to-end business processes with preconfigured best practices. The CRM functionality in SAP Business All-in-One is simple and powerful – built to solve real business problems at an affordable price and to deliver low total cost of ownership (TCO). The CRM functionality in SAP All-in-One is available from a number of SAP resellers in New Zealand.

With these innovations, SAP Business All-in-One is set to deliver key CRM capabilities for marketing, sales and service with the ability to analyse results across these areas. These processes are designed to enable midsize companies to generate more leads, close more deals and provide better service and support across multiple interaction channels, rendering a 360-degree view of customer activities. The new CRM functionality in SAP Business All-in-One is based on the state-of-the-art SAP NetWeaver® technology platform. The flexibility of the platform will enable customers to scale their business for growth, as well as quickly react to changing customer requirements. The new CRM functionality in SAP Business All-in-One illustrates SAP’s continuous commitment to delivering innovation and spurring the overall productivity of small businesses and midsize companies.

“Midsize companies are looking for affordable, innovative, state-of-the-art business solutions that can be quickly adopted,” said John Roberts, research manager, Global SMB Research, IDC. “The new SAP Business All-in-One solution meets all of this criteria by providing cost-effective, end-to-end CRM and ERP processes that can be easily implemented and customised to meet the needs of individual businesses.”

CRM for Midsize Companies Delivers Immediate Business Value

The CRM functionality in SAP Business All-in-One is multi-channel and includes best practices for marketing, sales and service, with integrated analytics for enhanced decision-making. Integrated end-to-end processes include opportunity management, interaction centre telesales and service, service order management, complaints and returns management, and service request management, in addition to supporting CRM real-time transactional reporting and business intelligence analytics. This unique midmarket package, built on SAP best practices, renders a complete view of customer activities to help companies better manage the complete cycle from lead to opportunity to order to cash.

“As midsize companies look to enhance their competitiveness in a global business environment, they have come to realise that the consistent and strong customer relations are key to success,” said Hans-Peter Klaey, president, SME, and corporate officer, SAP AG. “This has resulted in a steadily growing need among midsize companies for generic and industry-specific CRM to become an integral, yet affordable part of their existing business solution landscape. We’re committed to empowering them with an end-to-end solution that simply and powerfully manages the totality of customer relationships in all business areas.”

More than 11,700 midsize companies in a variety of industries and countries have deployed SAP Business All-in-One to streamline operations, gain business insight and unleash growth potential. The new CRM functionality in SAP Business All-in-One is especially attractive for companies that have already invested in an SAP Business All-in-One solution or plan to concurrently invest in a new midmarket enterprise resource planning (ERP) business solution. The CRM functionality in SAP Business All-in-One will be available from qualified SAP Business All-in-One channel partners in selected countries starting in the summer or fall of 2008.

For more information on the new CRM functionality in SAP Business All-in-One, please visit

About SAP

SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With approximately 75,000 customers (includes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” (For more information, visit

(*) SAP defines business software as comprising enterprise resource planning and related applications.

# # #

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2008 SAP AG. All rights reserved.

SAP, R/3, mySAP,, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.


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