Further For Software Development For PSP

Sony Computer Entertainment Further Boosts Its Support For Software Development For PSP® (Playstation®Portable)

Providing a Lower-cost Game Development Environment, and Supporting broader range of developers and publishers to create varieties of small software titles

Auckland, June 3, 2009 – Sony Computer Entertainment Inc. (SCEI) today announced that it is reducing the price of the Development Tool models DTP-T2000A and DTP-T2000, the hardware necessary for developing PSP® (PlayStation®Portable) software titles, to JPY150,000 in Japan, US $ 1,500 in North America and €1,200 in Europe/PAL territories effective immediately. By offering PSP Development Tools at a very attractive price, SCE will provide a more affordable game development environment for a broader range of developers and publishers, further enhancing the software lineup for the PSP system.

As of March 2009, cumulative worldwide sell-in units of the PSP system exceeded 51.6 million units, a remarkable milestone for the first handheld platform from the PlayStation® family. To further grow the installed base of the PSP system and to enhance its software line-up, SCE will also provide ProDG for PSP, a highly acclaimed powerful programming tool which helps to improve productivity of software development, as part of PSP Software Development Kit*1 without an additional charge. Also effective today, Testing Tool models DTP-H2500A and DTP-H2500, the tools utilized for quality assurance for PSP titles under development, will also become available at an affordable price of JPY100,000 in Japan, US $ 1,000 in North America and €800 in Europe/PAL territories. By providing a lower-cost game development environment, SCE will contribute to meet the needs of various game development styles and accelerate software development for the PSP system.

As part of the measures to support a broader range of developers and publishers to create varieties of small software titles, SCE will aim to provide a development environment within this calendar year that will allow creators to develop more casually, exciting and attractive content to be made available for the ever growing PlayStation®Network users around the world by streamlining the process from license agreement to publishing for small, download exclusive software titles.

SCEI will deploy various measures to further reinforce game development for PSP and will continue to expand the platform to offer attractive interactive entertainment experiences only available on PSP.

*1 Software Development Kit is a set of development tools and software libraries. Developers are able to obtain this SDK by signing a license agreement with SCE and by purchasing tool products.

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For further information please contact:

Paul Gunn Katie Tat

P: 09 3666 266 \ 027 4440 9964 P: 09 3666 266 \ 027 3220881

E: paul.gunn@tbwawhybin.co.nz E:katie.tat@tbwawhybin.co.nz

About Sony Computer Entertainment New Zealand:

Based in Auckland, Sony Computer Entertainment New Zealand (SCENZ) is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in New Zealand.

Since the PLAYSTATION 3 launch on 23 March 2007 in New Zealand, over 61,000 consoles have been shipped and after seven consecutive years as New Zealand's number one game console, over 520,000 PlayStation 2 consoles have been shipped. PlayStation Portable has also enjoyed strong results in New Zealand with over 140,000 by the end of 2008. PSP is the number one spot for portable gaming console in New Zealand (figures as at 31 December 2008). For global figures, please refer to the Sony Computer Entertainment Europe information below.

For more information on PlayStation products visit www.playstation.co.nz.

About Sony Computer Entertainment Europe Limited:

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also

develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 21 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 140 million systems worldwide. Since its launch at the end of 2004, over 50 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 17 million people have registered to the PlayStation Network, the free-to-access interactive environment, and 330 million items have been downloaded.

More information about PlayStation products can be found at www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation, PSP and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. UMD (Universal Media Disc) is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

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