New BlackBerry App World Now Available

MEDIA ALERT
New BlackBerry App World Now Available in Australia and New Zealand

Research In Motion (RIM) is today announcing updates to BlackBerry App World™, the official application store for BlackBerry® smartphones. BlackBerry App World provides BlackBerry smartphone* customers with an intuitive, integrated service for discovering, downloading, recommending and managing mobile applications for personal or business use. New features in BlackBerry App World, which is available for download today, include two additional pricing tiers, PayPal and credit card payment options, enhanced discovery and search capabilities and a new user identification system called BlackBerry® ID.

In addition to the broad selection of free mobile applications available in BlackBerry App World, customers can also now purchase a variety of additional mobile applications starting from US 99 cents.** Customers in Australia and New Zealand can now download the new BlackBerry App World directly to their smartphone by visiting www.blackberry.com/appworld or mobile.blackberry.com.

Some of the enhanced features of the new App World include:

* Enhanced Payment Options
With the new BlackBerry App World, customers will be able to purchase applications using PayPal and major credit cards, including Visa and MasterCard.

* Easier Application Discovery
BlackBerry App World adds new tabbed sections for various lists of applications. Users can horizontally swipe or scroll to quickly view the Top 25 Free Apps, Top 25 Paid Apps and Top 25 Themes, as well as lists of the Newest Apps and Recently Updated Apps.

QR barcode scanning is also supported, allowing users to scan a QR code associated with an application from anywhere – the web, print ads, brochures, etc. BlackBerry App World will quickly find the related application and automatically open the application's information and download page.

* BlackBerry ID
BlackBerry ID provides customers with a device-independent user identification (ID) used with BlackBerry App World. It enables credit card payments and allows customers to seamlessly transfer their personal library of free and purchased apps when they switch to a new BlackBerry smartphone.

The new BlackBerry App World also features some Australian developed apps, including:

* Buzz Me Beats with Roy Hamilton 3
Developed by Big Tin Can, Buzz Me Beats with Roy Hamilton 3 allows users to access over 30 special beats for their phones – perfect for phone calls, SMS/MMS, email accounts and social media alerts.

BuzzMe Beats also matches Roy's unique sounds with special LED colour and phone vibration patterns - and includes a special mute function that can be used from within any BlackBerry® application to turn the phone to silent easily.

Roy Leaford Hamilton III (born in Queens, New York) is an African American number one Pop and R&B songwriter, record producer, and musician. Collectively, these skills and abilities have helped to sell over 70 million albums worldwide.

* CoDriver
The brainchild of local developer Arrival Tech, CoDriver is a new generation of GPS-based driving assistant designed to meet the daily needs of motorists. Developed to assist drivers, the app offers a comprehensive safety mode that will alert drivers to:
* speed limits at road safety locations
* speed limits for learner and provisional plate drivers
* the need for driver fatigue alerts after two hours
* school zone areas and speed limit changes during school times
* safety camera locations (speed, red light, dual speed/red, average area, bus lane)
* country town entry point speed limit changes
* accident black spots and railway crossings.

For a limited time CoDriver will be available free to BlackBerry App World users. The first 30,000 downloads will receive a free 12 month subscription to road safety updates valued at $14.99. CoDriver can be found in the free application category of BlackBerry App World.

* miRoamer
miRoamer is a free Internet radio application that offers users access to the world’s largest and most diverse selection of customised music, entertainment and Internet Radio AM/FM content. Developed by Melbourne based Mi Media Holdings, the app allows users to tune into miRoamer’s tens of thousands of Internet radio stations from nearly a dozen different global content providers.

The free app also features miRoamer Platinum which is a range of fully-customised premier stations based on musical genre and mood. The miRoamer Platinum content is compiled by radio experts with more than 60 years of combined broadcast and music programming experience.

miRoamer also offers the ability to browse genres or stations and customise preferences, providers and search options online at www.miroamer.com.

* mProductive
mProductive is the perfect app for the busy executive cleverly combining the user’s calendar, tasks and memos in one place. Developed by Sydney based Basis Design, the app gives users the capability to manage daily priorities more intuitively through a clear picture of 'what to leave and what to do'.

For the first time, the combined view of calendar, tasks and memos gives users the ability to easily organise and link related items that have a common theme or purpose. The app, uniquely, also makes it possible for users to create their next action with a single click from an email, call or sms.

* Take Back Your Life
Developed by Fishvision,Take Back your life is an application that helps you to achieve that elusive work-life balance. With simple options, you can decide who can phone you on your time. The application integrates seamlessly with the inbuilt contact groups to make it easy to divide your contacts between work and play. Take Back Your Life also allows you to set a “silent mode” to get total peace and quiet or “VIPs Only mode” when you’re waiting for that one call.

Nearly 30 million BlackBerry smartphone users have downloaded BlackBerry App World and an average of over one million applications are being downloaded each day. Available in more than 65 countries, BlackBerry App World allows users to discover, download, recommend and manage the applications that help them get the most out of life while on the go.

Download the new BlackBerry App World directly to your BlackBerry smartphone by visiting www.blackberry.com/appworld or mobile.blackberry.com.

For more information about BlackBerry App World please visit http://au.blackberry.com/services/appworld/.

For information on how local Australian and New Zealand developers can learn to develop for BlackBerry App World please visit http://na.blackberry.com/en g/developers/appworld/
** Prices are automatically converted from the US dollar price and shown as a price in the local country currency.

ENDS

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