Intellivision Technology Becomes An Exclusive NZ Distributor

IntelliVision Technology Ltd.

Auckland, New Zealand, October 17, 2011 - Rhonda Software Ltd. the developer of innovative computer-vision system for audience measurement myAudience-Measure has signed a strategic alliance with IntelliVision Technology Ltd., Auckland, NZ.

Intellivision Technology will provide exclusive sales and support of myAudience-Measure on New Zealand and Australian markets.

Demands for real-time analytics are growing. Having such resource as myAudience-Measure will provide professionals with the tool for timely and accurate measurement of their target audience, research the impact of their ad campaign, calculate people traffic near the advertising unit and provide access to these data 24/7.

myAudience-Measure system uses video analytics to gather important marketing information. Product concept is implemented as software solution installed on dedicated PC-box, connected to IP or USB camera with Internet connection. Camera is mounted on the front of digital signage, kiosk, showcase or counter to face people passing the billboards, posters or any advertising unit. Software works to detect people faces and notice by their direction when they look at advertising unit.

To secure personal confidentiality system does not record any images or video, all data is anonymous.

In seconds system could provide a lot of counts, which hardly could be performed by humans:
- Detect and count people in camera field of view
- Detect audience gender
- Detect audience age group (young, adult, senior)
- Detect attention and dwell time

All data is stored on web Reports Portal which provides access to a large number of metrics built in the form of reports and diagrams.

To find more information about myAudience-Measure product, please visit: www.intellivision.co.nz

ENDS

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