Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 

Muse: the brain-sensing headband, now in NZ

MEDIA RELEASE

Thought-Wired and InteraXon announce partnership to bring brain fitness and stress-reduction to New Zealand and Australia

Muse: the brain-sensing headband, now available for purchase in New Zealand and Australia through Thought-Wired.com

26 September 2014 – Thought-Wired, an Auckland-based pioneer in brain-sensing technology, has today launched a partnership with InteraXon, creators of Muse: the brain-sensing headband.

The partnership makes Muse available in Australia and New Zealand through Thought-Wired and its channels.

Muse is a brain-fitness tool that detects and measures brain activity through guided, focused-attention training exercises designed to help people manage stress, increase focus and enhance cognitive awareness.

The headband translates brain signals into real-time feedback on a tablet or smart phone through the accompanying Calm app, available on the Apple App Store and Google Play.

InteraXon is proud to partner with Thought-Wired to bring Muse to New Zealand and Australia, says Co-founder and CEO, Ariel Garten.

“Thought-Wired is a respected company in the brain-sensing space, and a partner with a deep commitment to helping people improve their lives,” says Garten.

As a pioneer in developing of brain sensing software, Thought-Wired looks forward to making this technology available to a wider range of users with the Muse headband, says Founder and CEO, Dmitry Selitskiy.

“Muse is the first consumer-ready device that enables people to track and improve their overall brain fitness and mental health,” says Selitskiy.

“We are delighted to be able to offer people a way to better manage the stress and distractions they face every day through an easy, daily routine.”

Muse can help people learn to calm their minds – something which is quite difficult in today’s busy culture, adds Selitskiy.

“Learning how to calm your mind has many benefits from reducing stress to increasing focus and productivity.”

Muse is a powerful platform for Thought-Wired to build future applications on, says Selitskiy.

“We aim to develop a range of applications for the Muse headband to make brain sensing technology available to a greater number of people,” he says.

“Many people already use a variety of devices to track their physical fitness. With Muse we have the perfect opportunity to introduce people to the benefits of also tracking and improving their mental performance using brain sensing technology.”

To date, Thought-Wired offered brain sensing headsets targeted primarily at the development and research communities. Adding Muse to its portfolio will open up exciting new opportunities for the business, says Selitskiy.

Muse will appeal to technology fans as it is one of the first brain-sensing devices available to consumers. It is also ideal for wellness enthusiasts interested in meditation and improving their cognitive performance and mental health, as well as for people with high-stress jobs.

Muse can also be applied in the education sector and professional sport to help students and athletes improve their focus and performance.

Thought-Wired will demonstrate the Muse headband at Digital Nationz at Vector Arena on Saturday, 27 September, and Sunday, 28 September: www.digitalnationz.com. Dmitry Selitskiy will also speak at Digital Nationz about possibilities of brain-sensing technology.

Muse will be available at Thought-Wired.com from Monday, 29 September with a retail price of $450. Attendees at Digital Nationz can order the device for an introductory price of $399.

###

About InteraXon

Founded in 2007, InteraXon is a Toronto-based innovator in the emerging field of brain-sensing technology. Their first consumer offering is Muse: the brain-sensing headband. Muse is a brain-fitness tool that detects and measures your brain activity while you are taken through a guided, focused-attention training exercise designed to help you manage stress, increase focus and enhance cognitive acuity.

About Thought-Wired

Thought-Wired is New Zealand’s first brain-sensing technology company with a vision of making the world accessible to everybody. Founded in 2011, Thought-Wired originally focused on empowering people with severe disabilities to communicate through brain interfaces, interact with the environment, and lead fulfilling independent lives. Since then, the company’s operations expanded to include devices and partner products distribution, and services for business and organisations looking to work with brain-sensing technology. Visit: www.thought-wired.com.


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Science Media Centre: Funding For R&D In New Zealand – Expert Reaction

Research, Science and Innovation Minister Dr Megan Woods has today announced $401.3 million funding for research and development through Budget 2020 and the COVID Response and Recovery Fund. The fund includes $150 million for an R&D loan scheme, ... More>>

ALSO:

Maritime NZ: NZ Joins Global Initiative Keeping Ports Open And Freight Moving

New Zealand has joined an international port authorities’ global initiative for safe and efficient movement of goods and shipping during the COVID-19 crisis. World-wide, 56 port authorities have agreed how they will work together facilitating maritime ... More>>

ALSO:

National: National Backs Businesses With $10k JobStart

National will provide a $10,000 cash payment to businesses that hire additional staff as part of our commitment to keeping New Zealanders in jobs, National Party Leader Todd Muller and Finance spokesperson Paul Goldsmith have announced. Our JobStart ... More>>

ALSO:

DIY Law: Government Exempts Some Home Improvements From Costly Consents

Homeowners, builders and DIYers will soon have an easier time making basic home improvements as the Government scraps the need for consents for low-risk building work such as sleep-outs, sheds and carports – allowing the construction sector ... More>>

ALSO:

Media Awards: The New Zealand Herald Named Newspaper Of The Year, Website Of The Year At Voyager Media Awards

The New Zealand Herald has been labelled a “powerhouse news operation” as it claims the two biggest prizes – Newspaper of the Year and Website of the Year – along with many individual awards at the 2020 Voyager Media Awards Website of the ... More>>

ALSO:

ASB Bank: ASB Takes The Lead Again With New Low Home Loan Interest Rate

ASB has moved again to support its customers, cutting a number of home loan rates, including the two-year special rate to a new low of 2.69% p.a. Craig Sims, ASB executive general manager Retail Banking says the reduced rate will be welcome news for many ... More>>

ALSO:

Nathan Hoturoa Gray: The Problems With Testing And Case Statistics For Covid-19

To begin to understand disease transmission in a country requires adequate testing of your population with properly vetted, accurate tests. As the world struggles to find what 'adequate percentage' of the population is necessary, (estimates predict ... More>>

ALSO:

RNZ: Fletcher Building To Lay Off 1000 Staff In New Zealand

The construction company will cut around 10 percent of its workforce as it struggles with the fallout from Covid-19. More>>

ALSO:

Can Pay, Won't Pay: Cashflow Moves Urged

Government Ministers are asking significant private enterprises to adopt prompt payment practices in line with the state sector, as a way to improve cashflow for small businesses. More>>

ALSO:

Gordon Campbell: On Why We Should Legally Protect The Right To Work From Home

For understandable reasons, the media messaging around Level Two has been all about “freedom” and “celebration”, but this is not necessarily going to be a universal experience. When it comes to workplace relations, Level Two is just as likely to ... More>>

ALSO:



New Zealand Government: Supporting Kiwi Businesses To Resolve Rent Disputes

The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. More>>

ALSO:


Science Media Centre: Understanding 5G Concerns – Expert Q&A


Recent attacks on cell phone towers have brought concerns over the rollout of 5G technology into sharp relief.
While scientific research has consistently shown that the technology does not adversely affect human health, public concerns about its impact have spread around the world, fueled in part by growing misinformation online. The SMC asked experts to comment... More>>

ALSO:


Trade: Record Monthly Surplus As Imports Dive

Imports in April 2020 had their biggest fall since October 2009, resulting in a monthly trade surplus of $1.3 billion, Stats NZ said today. “This is the largest monthly trade surplus on record and the annual goods trade deficit is the lowest ... More>>

ALSO:


Media Blues: Stuff Chief Executive Buys Company For $1

Stuff chief executive Sinead Boucher has purchased Stuff from its Australian owners Nine Entertainment for $1.
The chief executive was returning the company to New Zealand ownership, with the sale is expected to be completed by 31 May.
"Our plan is to transition the ownership of Stuff to give staff a direct stake in the business as shareholders," Boucher said in a statement.... More>>

ALSO:

RNZ: Bar Reopening Night 'much, Much Quieter'

Pubs and bars are reporting a sluggish first day back after the lockdown, with the fear of going out, or perhaps the joy of staying home, thought to be a reason for the low numbers. More>>

ALSO:

Stats NZ: New Zealand’s Population Passes 5 Million

New Zealand's resident population provisionally reached 5 million in March 2020, Stats NZ said today. More>>

NIWA: Seven Weeks Of Clearing The Air Provides Huge Benefits: Scientist

Seven weeks of lockdown has provided evidence of how pollution can vanish overnight with benefits for the environment and individuals, says NIWA air quality scientist Dr Ian Longley. Dr Longley has been monitoring air quality in Auckland, Wellington ... More>>

ALSO:

Government: Milestone In Cash Flow Support To SMEs

A significant package of tax reforms will be pushed through all stages in Parliament today to throw a cash flow lifeline to small businesses. More>>

ALSO: