Webb Ellis Cup Farewelled in Kiwi Style at Sale St

Webb Ellis Cup Farewelled in Kiwi Style at Sale Street

The coveted Webb Ellis Cup will be given a fond farewell this Saturday at Sale Street.

The public celebration marks the end of a hugely successful nationwide Rugby World Cup Tour presented by Heineken covering 13 towns and cities. Over the past two weeks thousands of Heineken consumers and rugby fans around the country have got up close and personal with Heineken tour ambassador, Taine Randell, and the legendary trophy.

But the fun ends this Saturday at Sale Street with the trophy heading off the following day on a global tour with Heineken to countries such as Australia, Japan, Ireland and Argentina. New Zealanders may have to wait until Rugby World Cup 2011 kicks off next September before seeing the illustrious trophy again.

The Sale Street celebration is open to the public from 6pm until 9pm but those aged 18 and under need to be accompanied by an adult. The Webb Ellis Cup will be unveiled at 6.30pm so Heineken is encouraging those keen to get a glimpse of the esteemed trophy to arrive early.

Heineken marketing manager, Luke Rive says feedback to the nationwide tour has been fantastic and he’s looking forward to the finale in Auckland.

“Most Kiwis have only glimpsed the Webb Ellis Cup on television or seen it in the newspaper. But thanks to this tour, our consumers have had the chance to see the trophy first hand and have their photo taken alongside it with rugby great, Taine Randell. Sale Street will be no exception with a few extra surprises thrown in for good measure.”

Among the surprises will be a performance by the soul sensation, Iva Lamkum who will share the evening’s limelight with the world’s most famous sporting trophy and Taine Randell.

Details of the Rugby World Cup Tour presented by Heineken can be found at www.heineken.co.nz

Fans can also follow Taine Randell on Twitter: @TaineHeineken

The tour commenced on Friday, 24th September with the following stops yet to be made:

Nelson: Tuesday 5th October: 623 in the City, 6pm – 9pm, Hardy Street, Nelson Christchurch: Wednesday 6th October: 7pm – 10pm, The Running Bull, Riccarton Road. Dunedin: Thursday 7th October: 7pm – 10pm, Albi, Princess Street, Dunedin Invercargill: Friday 8th October: 6pm – 9pm, Barluca, Dee Street, Invercargill Auckland: Saturday 9th October: 6pm – 9pm, Sale Street Bar, Auckland WEBB ELLIS CUP BACKGROUNDER: The Webb Ellis Cup is the main prize of Rugby World Cup. The Trophy is named after William Webb Ellis, who is often credited as the inventor of rugby football. The Trophy has been presented to the winner of Rugby World Cup since the first competition in 1987. It has been held by Australia (1991 and 1999), and South Africa (1995 and 2007) with New Zealand and England each holding the Trophy once, in 1987 and 2003 respectively. The Trophy is supported by two cast scroll handles. On one handle there is a head of a satyr, on the other there is head of a nymph. On the face of the Trophy, the words International Rugby Football Board and below that arch The Webb Ellis Cup are engraved.

ENDS

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