World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 

Sonny Bill joins adidas’ global team of athletes

Media release For immediate release
Sunday 13 February 2010

Sonny Bill joins adidas’ global team of athletes

After making his debut last year with the All Blacks, Sonny Bill Williams now joins adidas’ stable of world-class athletes.

In signing the sponsorship deal with adidas, the 25-year-old double-international joins some of the world’s most high profile sports stars.

“It’s fantastic to have Sonny Bill Williams on board,” says adidas’ New Zealand country manager David Huggett. “He’s distinguished himself already as an outstanding professional sportsman and his return to rugby in New Zealand catapults him into a promising new era in his career.”

Williams was talent-spotted by the Bulldogs as a 15-year-old playing junior club rugby league in Auckland, and at 18 he made both his NRL debut and his first game for the Kiwis. He switched to rugby in 2008 and this year he passed up a lucrative opportunity in Europe to return to New Zealand to pursue a dream of playing for the All Blacks.

“You have to admire his ambition and his determination, as well as his obvious sporting talent,” says Huggett. “It takes a lot of guts to leave a distinguished career to have a stab at a childhood dream. “It’s that spirit, as well as his impressive sporting record to date, that makes him an ideal role model for us. He epitomises our brand values of innovation, passion and inspiration.

“We’re proud to be able to support Sonny Bill in his bid for double-international success. Along with the rest of New Zealand, we can’t wait to see him make his mark in the All Black jersey.”

ENDS

© Scoop Media

 
 
 
World Headlines

 


UN News: Rare Coral Reef Discovered Near Tahiti Is ‘Like A Work Of Art’, Says Diver
One of the largest coral reefs in the world has been discovered by a UN-supported scientific mission off the coast of Tahiti. Announcing the stunning find on Thursday, UNESCO said that divers had explored large rose-shaped corals spanning some three kilometres, at depths of between 30 and 65 metres... More>>


Tonga Eruption: At Least 3 Dead, Amid Severe Destruction
At least three people have died in Tonga following the massive volcanic eruption and subsequent tsunami wave that hit over the weekend. Homes and other buildings across the archipelago have suffered major damage... More>>

Save The Children: Tonga Volcano Ash And Smoke Cause Concern For Air And Water Safety
Families in Tonga are at risk of exposure to unsafe air and water due to ash and smoke from the Hunga Tonga-Hunga Ha’apai volcano that erupted on Saturday, reports Save the Children...
More>>



Ethiopia: UN Chief Lauds ‘Demonstrable Effort To Make Peace’

The UN Secretary-General on Wednesday said he was “delighted” to learn that “a demonstrable effort to make peace” in Ethiopia is finally underway, according to information relayed to him by the African Union High Representative for the Horn of Africa... More>>


Tigray: Agencies Suspend Aid As ‘Scores’ Are Killed Due To Airstrikes
Recent airstrikes on camps for internally displaced persons and refugees in Tigray, northern Ethiopia, have reportedly killed scores of civilians, including children, and left many more injured... More>>


UN News: For 25th Year In A Row, Greenland Ice Sheet Shrinks

2021 marked the 25th year in a row in which the key Greenland ice sheet lost more mass during the melting season, than it gained during the winter, according to a new UN-endorsed report issued on Friday... More>>