Sonny Bill joins adidas’ global team of athletes

Media release For immediate release
Sunday 13 February 2010

Sonny Bill joins adidas’ global team of athletes

After making his debut last year with the All Blacks, Sonny Bill Williams now joins adidas’ stable of world-class athletes.

In signing the sponsorship deal with adidas, the 25-year-old double-international joins some of the world’s most high profile sports stars.

“It’s fantastic to have Sonny Bill Williams on board,” says adidas’ New Zealand country manager David Huggett. “He’s distinguished himself already as an outstanding professional sportsman and his return to rugby in New Zealand catapults him into a promising new era in his career.”

Williams was talent-spotted by the Bulldogs as a 15-year-old playing junior club rugby league in Auckland, and at 18 he made both his NRL debut and his first game for the Kiwis. He switched to rugby in 2008 and this year he passed up a lucrative opportunity in Europe to return to New Zealand to pursue a dream of playing for the All Blacks.

“You have to admire his ambition and his determination, as well as his obvious sporting talent,” says Huggett. “It takes a lot of guts to leave a distinguished career to have a stab at a childhood dream. “It’s that spirit, as well as his impressive sporting record to date, that makes him an ideal role model for us. He epitomises our brand values of innovation, passion and inspiration.

“We’re proud to be able to support Sonny Bill in his bid for double-international success. Along with the rest of New Zealand, we can’t wait to see him make his mark in the All Black jersey.”

ENDS

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