The Most Beautiful Avenues Of The World 2011/2012

The Most Beautiful Avenues Of The World 2011/2012:

THE AVENUE DES CHAMPS ELYSEES WON THE 16th PLACE IN OUR RATING FOR ITS QUALITY OF WELCOME AND SERVICE

PRESENCE international mystery shoppers visited the 30 main avenues in the world to measure the welcome and service for tourists. For this fourth edition, nearly 400 retail outlets were visited (perfume shops, restaurants, ready-to-wears, showrooms, etc.). PRESENCE, Mystery Shopping Leader in France (1986), gives you the main lessons learned from the analysis of objective and factual criteria.

The Orchard Road in Singapore comes first for its quality welcome and service and overall classification 2011/2012 of PRESENCE. On the podium, Luxembourg comes second and Amsterdam third. In the bottom of the ranking, Geneva, Hong Kong and Mumbai win the booby prizes. Paris is places in the middle of the table (16th place).

Pleasant shopping on the Avenue de la Liberté in Luxembourg
Luxembourg wins hands down for its very cared-for retail outlets and the welcome of its staff.
Of the 30 avenues visited, 63% of staff members show a sign to acknowledging the customer, but 30% talk with each other while customers are present.
Lisbon and Montreal, the last two ranking on criteria related to retail outlets, should care for their windows and the service provided by the shop assistants.

The Orchard Road in Singapore is the most attractive.
The Orchard Road in Singapore tops the rankings on the criterion of attractiveness of the avenue. The mystery shopper appreciated the flawless cleanliness of its pavements.
Out of the 30 avenues, the mystery shoppers watched a show in 70% of their visits (theatre, concerts, etc.). They also found work going on in 63% of their visits. Bond Street in London also landed 30th place (on the criteria related to the attractiveness of the avenue) because of the work.

Passers-by are the most courteous in George Street in Sydney.
In 90% of the visits, the passer-by approached in the avenue was smiling and pleasant.
In Hong Kong (29th ranking on criteria of contact with passers-by) and Geneva (30th). 60% of passers-by did not seek to help our tourist, without even showing the least concern for him.

The Champs Elysées came 16th in this study with an overall score of 71/100. "Strolling down the Champs is pleasant. Passers-by approached are friendly and do their utmost to inform the customer. On the other hand, welcome and service in the stores are less friendly. In 40% of cases, the sales assistant showed a sign of annoyance with the mystery shopper. The customer remembers the lack of smiles and sympathy towards him”.
Courtesy and friendliness are not the strengths of Parisian sales assistants. Paris can even more improve the welcome of tourists who make a purchase or lunch on the Champs Elysées.

For more information for this study:
Press contact: Leslie KAMBOURIAN l.kambourian@presence.fr +33 (0)1.42.33.24.24

PRESENCE MYSTERY SHOPPING is leader of Mystery Shopping studies in France (1986), and conducts more than 100,000 mystery audits annually in all the distribution channels. PRESENCE supervises networks and is committed to action with its customers for concrete improvement of customer relation performance. PRESENCE works in nearly 50 countries worldwide.

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