World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 

In-App Game Purchases Rise By 23.5% As US ESports Digital Ad Revenue Increases By 12%

According to the research data analyzed and published by SafeBettingSites.com, the eSports sponsorship segment, which includes ad revenue, is projected to grow at 7.5% year-over-year (YoY). Comparatively, other segments like digital revenue and streaming will grow at 60.9% and 44.9%, respectively.

Based on a study by AppsFlyer, there was a 15% increase in in-app purchase revenue in H1 2020, compared to an 11% decline in ad revenue.

In-app Game Purchase Revenue Grows by 23.4% in H1 2020

The global eSports market is expected to rake in $973.9 million in revenue in 2020. Of this amount, sponsorships (including ads) will account for more than half, $584.1 million despite its slow growth rate.

On the other hand, US eSports digital ad revenue will grow at 12% in 2020 to $196 million. That will be nearly half its growth rate of 23% which was recorded in 2019. Revenue from video ads in gaming content will grow at a faster rate of 18% to surpass $1.56 billion.

According to Sensor Tower, global mobile app revenue from purchases rose by 23.4% in H1 2020. From a total of $50.1 billion, games accounted for $36.6 billion marking a 21.2% growth YoY.

However, due to the drop in ad revenue, games using the hybrid monetization model also declined. These games that combine in-app purchases and ads for monetization declined by 8% YoY according to AppsFlyer. For casual and mid-core games using the model, there was a 30% drop in ad revenue. Despite this, in-app purchase revenue was able to grow by 130% during the same period.

According to Unity, in-app purchase spending spiked by 24% at the peak of the pandemic. At the same time though, the price game publishers pay for ads (average cost per install) fell by 33%.

The full story, statistics and information can be found here.

© Scoop Media

 
 
 
World Headlines

 

OECD: COVID-19 Crisis Puts Migration And Progress On Integration At Risk, Says

Watch the live webcast of the press conference Migration flows have increased over the past decade and some progress has been made to improve the integration of immigrants in the host countries. But some of these gains may be erased by the COVID-19 pandemic ... More>>


Pacific Media Watch: How Pacific Environmental Defenders Are Coping With The Covid Pandemic

SPECIAL REPORT: By Sri Krishnamurthi of Pacific Media Watch Pacific Climate Warriors - creative action to trigger better responses to climate crisis. Image: ... More>>

Reporters Without Borders: Julian Assange’s Extradition Hearing Marred By Barriers To Open Justice

After monitoring four weeks of evidence in the US extradition proceedings against Wikileaks publisher Julian Assange, Reporters Without Borders (RSF) reiterates concern regarding the targeting of Assange for his contributions to journalism, and calls ... More>>

OHCHR: Stranded Migrants Need Safe And Dignified Return – UN Migrant Workers Committee

The UN Committee on Migrant Workers has today called on governments to take immediate action to address the inhumane conditions of migrant workers who are stranded in detention camps and ensure they can have an orderly, safe and dignified return to ... More>>