World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 

App Store Revenues Surged By 30% YoY And Hit $72.3B In 2020

The ongoing coronavirus pandemic continues driving impressive growth of the global app market. As one of the two largest distribution channels for mobile apps, Apple App Store has witnessed a surge in revenues and the number of downloads amid the lockdown.

According to data presented by BuyShares.co.nz, App Store users spent $72.3bn on in-app purchases, subscriptions and premium apps in 2020, a 30% jump year-over-year.

Mobile Games Top the iOS Apps Ranking

Even before the pandemic, the number of app downloads was continually increasing. In the first quarter of 2015, mobile phone users worldwide downloaded 15.9 billion apps in both Google Play and App Store, revealed Sensor Tower and Apple Insider survey. By the end of 2017, the quarterly number of downloads jumped to 23.4 billion and continued growing.

App Store users spent an estimated $38.7bn on in-app purchases, subscriptions and premium apps that year. By the end of 2019, revenues soared by 44% to $55.5bn.

However, App Store witnessed impressive growth in revenues and the number of downloads in 2020, as mobile app usage surged amid the COVID-19 lockdown. Statistics show iOS users hit 26.6 billion downloads in the first nine months of 2020, 16% more than the same period in 2019. App Store revenues jumped by $16.8bn in a year and hit $72.3bn in 2020.

Mobile games ranked as the most popular app category in App Store, with a 22% share among active apps last year. Business apps were the second most popular app category, with a 10.1% share. Education, lifestyle, and utility apps follow, with 8.7%, 8.6%, and 6% share, respectively.

iOS App Developers Hit $200B in Earnings, a 30% Increase in a Year

The 42matters data revealed that 92.7% of available apps in the Apple App Store as of January were free to use or utilize a freemium payment model, which allows the user to download the app without upfront costs but generates revenues through in-app payments. Only 7.3% of available iOS last month were paid apps.

Analyzed by the price, the large majority of paid apps, or almost 47,000 apps, were priced less than a dollar. Statistics show that 25,000 apps cost between $1 and $2, and another 16,000 between $2 and $3. Only 3,200 iOS apps were priced between $9 and $10.

The Apple data revealed 2020 was a fantastic year for iOS app developers, as well. In December, the average number of new app releases in the Apple App Store per hit 41.7 thousand, almost a 7% increase in a year.

Moreover, as of January 2021, Apple had paid more than $200bn to iOS app developers selling goods and services through the App Store, $45bn more than a year ago.

The full story can be read here: https://buyshares.co.nz/app-store-revenues-surged-by-30-yoy-and-hit-72-3b-in-2020/

© Scoop Media

 
 
 
World Headlines

 

OECD: Final Quarter Of 2020 Shows Continued Recovery In G20 International Merchandise Trade

G20 international merchandise trade continued to rebound in the fourth quarter of 2020 ( exports up 7.2% and imports up 6.8%), following the sharp falls seen in the first half of 2020, as lockdown measures affected trade globally. Although growth ... More>>

UN Report: Civilian Casualties Surged After Peace Talks Began In Afghanistan

Monitoring by the UN Assistance Mission in Afghanistan, UNAMA, and the UN Human Rights Office has revealed that despite a drop in civilians killed and injured overall in 2020 there was a rise in civilian casualties following the start of peace negotiations ... More>>

Climate: UN Chief Lauds ‘day Of Hope’ As US Officially Rejoins Paris Climate Accord

The official return of the United States to the Paris Agreement on Climate Change represents good news for the country and the world, UN Secretary-General António Guterres said on Friday during a virtual event to mark the occasion. The US, under ... More>>

Focus On: UN SDGs


2021: Critical Year To ‘reset Our Relationship With Nature’ – UN Chief

During this time of “crisis and fragility”, the UN chief told the United Nations Environment Assembly on Monday that human well-being and prosperity can be vastly improved by prioritizing nature-based solutions. Painting a picture of the turmoil ... More>>


Paris Agreement: UN Secretary-General António Guterres To Mark U.S. Reentry With Envoy For Climate John Kerry

Watch live at webtv.un.org UN Secretary-General António Guterres will join U.S. Special Presidential Envoy for Climate John F. Kerry at an event marking the United States’ reentry into the Paris Agreement this Friday. The discussion with the Secretary-General ... More>>

WeBeliev: Scoop In Conversation With Abhishek Sinha, Founder Of WeBeliev, An NZ Crowdfunding Platform

WeBeliev supports 17 SDGs, launching sector specific campaigns every month Q. What is WeBeliev and why did you start it? A. WeBeliev is a Singapore-registered crowdfunding platform aimed at fundraising for all the 17 Sustainable Development Goals (SDGs) ... More>>