Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tegel recruiting more staff


Tegel recruiting more staff as “chicken” bacon sells out

Tegel has become a victim of its own success struggling to meet record demand for its new chicken “bacon” which sold out nationwide within 10 days of hitting supermarkets.

Tegel has recruited 20 more processing staff at its Christchurch plant, and is still looking for more staff to cope with demand for its new chicken “bacon”.

It has also flown in key ingredients from Germany and Australia so it could keep producing product while it waited for a larger shipment order to arrive this week.

Tegel’s Managing Director Bruce Scott says overwhelming demand has outstripped the company’s ability to supply. Some would say it is a good problem to have, but that is not how Tegel sees it.

Tegel has taken every step possible so it can increase production. Along with recruiting more staff, extending production hours and air freighting key ingredients, it has invested in more packaging equipment to increase output.

“The level of consumer interest in this product caught us by surprise, with sales far exceeding what we expected. Particularly, as we were launching something totally new.

“Regrettably our inability to supply the market not only impacts on our performance it is also a lost opportunity for our trade customers,” Mr Scott said.

“The main reason we’ve been unable to supply the market is we were waiting for our shipment of key ingredients to arrive, which was still at sea. To relieve the problem we took the unprecedented step of flying in ingredients”.

PAK ‘N Save Glen Innes Dairy Deli manager Arran Scanes said from a trade perspective it was frustrating and disappointing not being able to take full advantage of a product which had received unprecedented demand – even before it hit the shelves.

“Very rarely do we ever see this level of reaction from customers coming in asking to buy a product before they’ve even seen it. Chicken “bacon” is something new, they want to taste it and there’s nothing else like it – but we’ve had to turn people away,” he said.

Launched earlier this month as a potential world first “bacon” made from chicken, Tegel Smoked Chicken Rashers smell like bacon, look like bacon and taste like bacon – but are made from premium chicken and are 95% fat free.

Tegel is now back in full production of chicken rashers.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news