Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Tegel recruiting more staff

Tegel recruiting more staff as “chicken” bacon sells out

Tegel has become a victim of its own success struggling to meet record demand for its new chicken “bacon” which sold out nationwide within 10 days of hitting supermarkets.

Tegel has recruited 20 more processing staff at its Christchurch plant, and is still looking for more staff to cope with demand for its new chicken “bacon”.

It has also flown in key ingredients from Germany and Australia so it could keep producing product while it waited for a larger shipment order to arrive this week.

Tegel’s Managing Director Bruce Scott says overwhelming demand has outstripped the company’s ability to supply. Some would say it is a good problem to have, but that is not how Tegel sees it.

Tegel has taken every step possible so it can increase production. Along with recruiting more staff, extending production hours and air freighting key ingredients, it has invested in more packaging equipment to increase output.

“The level of consumer interest in this product caught us by surprise, with sales far exceeding what we expected. Particularly, as we were launching something totally new.

“Regrettably our inability to supply the market not only impacts on our performance it is also a lost opportunity for our trade customers,” Mr Scott said.

“The main reason we’ve been unable to supply the market is we were waiting for our shipment of key ingredients to arrive, which was still at sea. To relieve the problem we took the unprecedented step of flying in ingredients”.

PAK ‘N Save Glen Innes Dairy Deli manager Arran Scanes said from a trade perspective it was frustrating and disappointing not being able to take full advantage of a product which had received unprecedented demand – even before it hit the shelves.

“Very rarely do we ever see this level of reaction from customers coming in asking to buy a product before they’ve even seen it. Chicken “bacon” is something new, they want to taste it and there’s nothing else like it – but we’ve had to turn people away,” he said.

Launched earlier this month as a potential world first “bacon” made from chicken, Tegel Smoked Chicken Rashers smell like bacon, look like bacon and taste like bacon – but are made from premium chicken and are 95% fat free.

Tegel is now back in full production of chicken rashers.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Mycoplasma Bovis: More Properties Positive

One of the latest infected properties is in the Hastings district, the other three are within a farming enterprise in Winton. The suspect property is near Ashburton. More>>


Manawatū Gorge Alternative: More Work Needed To Choose Route

“We are currently working closely and in partnership with local councils and other stakeholders to make the right long-term decision. It’s vital we have strong support on the new route as it will represent a very significant long-term investment and it will need to serve the region and the country for decades to come.” More>>


RBNZ: Super Fund Chief To Be New Reserve Bank Governor

Adrian Orr has been appointed as Reserve Bank Governor effective from 27 March 2018, Finance Minister Grant Robertson says. More>>


ScoopPro: Helping PR Professionals Get More Out Of Scoop has been a fixture of New Zealand’s news and Public Relations infrastructure for over 18 years. However, without the financial assistance of those using Scoop in a professional context in key sectors such as Public Relations and media, Scoop will not be able to continue this service... More>>

Insurance: 2017 Worst Year On Record For Weather-Related Losses

The Insurance Council of New Zealand (ICNZ) announced today that 2017 has been the most expensive year on record for weather-related losses, with a total insured-losses value of more than $242 million. More>>