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Newmarket signs fashion contract with Helen Clark

1 April 2008

Media release

Newmarket Business Association

Newmarket signs fashion contract with Helen Clarke

The Fashion Capital of New Zealand is delighted to announce an unprecedented contract to dress, accessorise, and style Prime Minister Rt Hon Helen Clarke for the 2008 election campaign. The contract is believed to have a retail value of up to 1/4 million dollars.

“This is great news for Newmarket and for the Prime Minister. We are confident with this huge investment she will go into this year’s election with a big advantage. She will have the country spellbound as she showcases designs from leading New Zealand and international fashion houses, a new hair style and make up,” said head of the Newmarket Business Association Cameron Brewer.

“In the lead up to the election expect to see the Prime Minister trying a few things we wouldn’t normally see. The brief we’ve had from her campaign team is that this year it’s all or nothing. They want to move away from her straight up and down business suits. At times they want to see a little more glamour while at other times they want a softer look which can be achieved with some clever layering and texturing.

“We are so excited by this opportunity and she has agreed to put her complete confidence in the hands of our stylists and designers. She will be a great clothes horse. Television is everything in modern day politics and with high definition a reality, our leaders just have to work that much more to convince the country of not only their experience and ability, but their sense of style. If France is excited about Carla Bruni, New Zealanders will soon be beaming with pride,” said Mr Brewer.


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