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Yealands Estate Appoints New Zealand Brand Manager

Yealands Estate Appoints New Zealand Brand Manager

Yealands Estate has appointed Debbie Jones to the newly-created role of New Zealand Brand Manager.

Debbie will be responsible for new product development, domestic brand management, event strategy and cellar door promotion for Yealands Estate, New Zealand’s most sustainable winery.

With more than a decade of experience in the FMCG industry, Debbie joins Yealands Estate from Pernod Ricard where she spent eight years in a range of trade and marketing roles.

Debbie is excited about the opportunity to manage the Yealands brand domestically.

“The sustainability platform that underpins everything we do at Yealands was a huge draw card for me. Within the team there’s such integrity and honesty in our commitment to the environment and how that impacts the way we run the business”.

Debbie is looking forward to the opportunities of working with a brand that is enjoying immense success in its first year and developing the Yealands range domestically.

About Yealands Estate

Yealands Estate is New Zealand’s leading environmentally sustainable winery based in the Awatere Valley, Marlborough. The privately owned winery features advanced green technology in every aspect of design and function. Yealands Estate is forging new ways to reduce the environmental impact of the energy intensive wine business, whilst producing award-winning wines at the same time. www.yealands.co.nz

ENDS

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