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Beam Global NZ welcomes rum runners and red passion

Beam Global NZ welcomes rum runners and red passion

The New Zealand chapter of Beam Global had a great deal to celebrate on April 1.

Now New Zealand’s number two spirits supplier, the company - whose flagship brand is Jim Beam - is toasting significant gains in volume and market share as it celebrates its second birthday and welcomes several new brands to its stable of spirits, including Stolen Rum and key Gruppo Campari brands.

“The addition of Stolen Rum and Campari’s Aperitivo range to our business broadens our portfolio and means we can provide a fuller offering to our customer base,” said Bevan Adin, Beam Global NZ’s newly appointed managing director.

Distilled in Trinidad and blended in downtown Auckland, Stolen Rum is the unlawful progeny of Kiwi rum runners Roger Holmes and Jamie Duff.

Both the white and gold Stolen variants won medals at the 2010 San Francisco World Spirits Competition, just three weeks after the brand was launched.

As well as Stolen, Beam Global New Zealand is delighted to announce that on April 1 it took over distribution of key Gruppo Campari brands.

Campari is the signature brand owned by the Gruppo Campari group, a major global player in the branded beverage industry with over 40 brands distributed in over 190 countries.

Rene Bros, marketing director at Beam Global NZ said: “The addition of the Gruppo Campari Aperitivo range (including Aperol, Cinzano and Campari) plus Stolen Rum to our business means that in the last 18 months we have started working with more than 10 new brands.”

“By adding these exciting products to our portfolio we are truly making a statement of intent in the New Zealand market,” he added.

ENDS

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