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Cubic Wins BritWeek UKTI Product Design Award

Cubic Wins BritWeek UKTI Product Design Award

Multi-Purpose Smart Card Reader Transformed London Bus Travel

SAN DIEGO, Calif. – April 24, 2014 – Cubic Transportation Systems has been named the winner in the BritWeek UKTI Business Innovation Awards in the product design category. The transportation payment and information technology integrator and services company was recognized at a gala awards ceremony in Beverly Hills last night for the multi-purpose smart card reader that has changed how people pay to ride London’s public buses.

“This award is a great honor and acknowledgement of the hard work produced jointly between our San Diego and UK teams. It is also an acknowledgement of our close partnership with Mayor Boris Johnson and Sir Peter Hendy and the participation of his team at Transport for London (TfL) who do an incredible job enabling Londoners to travel seamlessly throughout the region,” said Steve Shewmaker, president, Cubic Transportation Systems. “All of our customers worldwide are facing the growing urbanization of the population which is putting tremendous pressure on infrastructure and resources. Our job is to help keep people moving in these urban environments. TfL had the vision to use the Cubic-developed reader to give bus riders the option of using their Oyster card or the debit or credit card already in their wallets to pay their fares.”

Oyster is the iconic smart ticketing and revenue management system designed and delivered by Cubic more than a decade ago.

Through its project with TfL, Cubic implemented the new reader in December 2012 and the program has been very successful, with more than 40,000 people every day now making contactless payments to travel on buses in London.

BritWeek UKTI celebrates outstanding achievements in innovation among the diverse UK-California business community. Awards are made in recognition of innovations in product design, technology, social impact and business service by companies operating in both California and the UK.

Headquartered in San Diego, Cubic also has maintained operations outside London for more than two decades in support of its customer TfL.

Judges for the 2014 BritWeek UKTI Business Innovation Awards included creativity expert Sir Ken Robinson, Jaguar design director Ian Callum, Walt Disney International chairman Andy Bird, and Los Angeles television anchor and producer Carlos Amezcua.

About Cubic Corporation

Cubic® Transportation Systems, Inc., is part of Cubic Corporation. Cubic Corporation is the parent company of three major business segments. Cubic Defense Systems is a leading provider of realistic combat training systems and secure communications systems. Mission Support Services is a leading provider of training, operations, maintenance, technical and other support services for U.S. and allied nations.

Cubic Transportation Systems, Inc., is a leading integrator of payment and information technology and services for intelligent travel solutions. Cubic delivers integrated systems for transportation and traffic management, delivering tools for travelers to choose the smartest and easiest way to travel and pay for their journeys, and enabling transportation authorities and agencies to manage demand across the entire transportation network – all in real-time. Cubic specializes in design, development, manufacture, supply, installation, integration, services and information. Services provided by Cubic include on-site management, central systems, operations support, patron support, business support and field services.

Every year, more than 23 billion transportation payment transactions are processed using Cubic payment and information systems worldwide. Cubic has delivered over 20 regional back office operations which together integrate over 130 transport operators and serve over 38 million people every day in major markets around the world. Active projects include London; Brisbane (Southeast Queensland) region, Australia; New York/New Jersey region; Washington, D.C. /Baltimore/Virginia region; Los Angeles region; San Diego region; San Francisco region; Minneapolis/St. Paul; Chicago; Atlanta region; Miami (South Florida) region; Vancouver and Edmonton, Canada; Sydney (New South Wales), Australia; Germany; and Scandinavia.

For more information about Cubic, see the company’s website at

About BritWeek

BritWeek is a non–profit organization that hosts a program of events every spring to promote British creativity, innovation and excellence across multiple categories including, film and television, music, art, fashion, design, retail, sport, philanthropy, business, and more. The events take place throughout Greater Los Angeles, Orange County, San Francisco, and now also Miami. For more information,

About UK Trade & Investment (UKTI)

UK Trade & Investment is the Government Department that helps UK-based companies succeed in the global economy and overseas companies bring their high-quality investment to the UK's dynamic economy – acknowledged as Europe's best place from which to succeed in global business. For more information, please visit

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