FOR IMMEDIATE RELEASE

Transformation of Premier Wedding Expo Predicting Beneficial Results

Wednesday 28 February 2007
Press Release: Premier Wedding Expo

This April Christchurch residents and people from all over the South Island will witness the début of the newly transformed Premier Wedding Expo.

What was once known as the Christchurch Wedding Expo was taken over by KC Cox in October 2006, the previous owner of the hugely successful website, NZ Wedding Planner.

Cox started the Premier Wedding Expo 16 months ago which has been a hit in both Auckland and Nelson, the Christchurch Premier Wedding Expo is now set to be part of that achievement.

After approximately ten years under the same owner, the new Premier Wedding Expo is anticipating huge developments to benefit small businesses in the wedding industry.

Cox is well underway planning big changes for the Premier Wedding Expo, held on 22 April 2007. He has shifted the Expo from the modest Horticulture Centre to the exclusive and prestigious location of the Christchurch Convention Centre.

Cox has many innovative ideas (and a few surprises) up his sleeve to make the Premier Wedding Expo an essential part of every bride and grooms preparation process. He endeavors to also make this a key date on the calendar of New Zealand businesses associated with the wedding industry.

“Wedding expos are hugely important to wedding professionals because Bride love wedding expos. Brides love to gather information, grab discounts and special offers, look for creative ideas, and most importantly to book their wedding professionals.

“The unfortunate truth is if businesses choose not to exhibit at wedding expos then their potential customers and clients are talking to someone else.”

Carol Chapman, manager and owner of Affordable Elegance, a bridal and formal wear shop in Christchurch, recognises the direct marketing benefits of expos.

“It allows small businesses to showcase their collections affordably using a visual medium which may not be possible with television.”

The fashion show will be of great importance in itself to all wedding wear outlets who exhibit. It will be located in the direct centre of the 126 sites (which are selling quickly) allowing equal viewing for both the public and the exhibitors.

Cox also believes in emphasising the bride’s ability to visualise her in her dream wedding dress – particularly through realistically sized models that know how to smile.

With a live band playing romantic music to put every bride and groom in the mood for planning their special day, the Premier Wedding Expo is an ideal opportunity for both the public and small businesses alike.

The Premier Wedding Expo will take place on the 22 April 2007 at the Christchurch Convention Centre from 10am-4pm.

ENDS

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