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A Winner for Pure Futures

A Winner for Pure Futures

25 November 2010
Steinlager Pure is pleased to announce Simon Courtney as the winner of the latest Pure Futures award.

Simon Courtney, who is based in Christchurch, uploaded his vision onto the Pure Futures website as “I am building handmade bicycles that are pure art, craft and performance.” As his prize he will receive $10,000 cash and media support.

The Pure Futures campaign, which began in April, has had 620 Pure Visions loaded and 19,739 people registered as part of the online community to date. 22 people have been helped throughout the campaign with cash and mentorships to help realise their ambitions. A judging panel which included mentors, Duncan Blair, Stolen Girlfriends Club, York Spencer, and Jamie McLellan, met on November 11 and selected Simon as the overall winner.

Dan Gosling, Director Stolen Girlfriends Club commented, “I liked the idea and the green feel. He is a young guy trying to do something a bit different with a design and it has great commercial viability.”

Simon’s vision was ignited when he ordered a hand built bicycle and realised it would take five years from America because demand was so huge for customised and handmade bicycles.

Self taught in welding and metal work, Simon believes this has given him the chance to write his own rules. “Each bicycle is made to a customised set of angles and lengths, using specifically-chosen steel tubes so it will perform outstandingly when ridden with intent,” says Simon.

Todd Gordon, Marketing Manager Steinlager Pure comments, “Simon Courtney is an awesome talent and we look forward to working with him. He has got a no-compromise attitude to what he has set out to achieve. He has done this off his own back, it’s a desire he has for himself and he has been single-minded in how he wants to achieve it. He has created beautiful bicycles.”

Mentor and the ICEHOUSE Start Up Business Director, Ken Erskine comments “I think the initiative is absolutely tremendous, supporting and inspiring kiwis to put their ideas forward and start actioning them. Steinlager Pure Futures has enabled over 600 people throughout the country to actually be motivated to write down and capture what they want to do, and see how they could turn the dream into a reality.”

To view all the visions visit www.purefutures.co.nz


© Scoop Media

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