9 February 2010

Sweet Nothings Make Big Billboards

Over 52 marriage proposals, a handful of pregnancy announcements and more than one request for partners to do the dishes are amongst the thousands of messages submitted by Kiwis for Westfield’s Sweet Nothings campaign. 

This Valentine’s Day, 12 lucky winners will have their ‘sweet nothings’ turned into giant billboards at 12 locations in Auckland, Hamilton, Wellington and Christchurch.

Westfield invited people to submit their messages of love by dropping a note into their local centre or online at westfield.co.nz.   The winning messages of love will appear on billboards in close proximity to Westfield’s 12 centres for the romantic author to capture their Valentine with their personal message.

“It seems love is well and truly in the air and we’re delighted to help Kiwis share their heartfelt sentiments with the people of New Zealand,” said Linda Trainer, Westfield Shopping Centres General Manager.

Here is sample of some of the sweet nothings Westfield have received:

~        To Sonja.  I think you’re amazing but the brown hair looked way better.   Love Sam

~        I'd love you more if you cleaned the house more regularly.... Or cooked something edible.  Happy Valentine's Day.

~        Mumbles, I love you to the Moon....  and back!  Love Snuggly Bear

~        To my PERSONAL trainer, take me out on a real date please x

~        You don’t have to buy me anything, but I LOVE you more when you help me with the dishes!

~        Dearest Possum, I love you forever and always Yours truly Puppy xox

~        Josh...I love you more than brownies.

~        Mr Clarke. You melt the elastic in my underwear!

~        Doug, No one can kill moths at 3am in their PJs like you can. Thanks :) Love Always, Nicole 

~        Belinda, you are my Boob-berry Muffin.

The grand unveiling of the 12 billboards will take place on Valentine’s Day, 14 February 2011.

Sweet Nothings billboards will remain until 28 February. 

www.westfield.co.nz

ENDS

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