Many of New Zealand’s leading wine producers and distributors have joined forces to offer New Zealand wine lovers daily wine specials via a new wine clearance website – Lastdrinks.co.nz.

The new online venture will help wineries and distributors meet the challenge of moving stock during the current wine glut. Unlike other wine clearance sites, however, the administration and dispatch of the wines is managed by established online sales experts Wineale.co.nz instead of the individual wineries.

“Lastdrinks.co.nz removes any administrative roles for the wine producers - there are no customer service, transaction or transport costs for them to have to manage,” says Winesale General Manager Michael Mebus. “But the biggest winners will be Kiwi wine lovers because they will have access to some of the best wine deals in New Zealand.”

Some of New Zealand’s best known producers and distributors will be using the site to sell wine, including Treasury Wines (formerly Foster’s wine division), Babich and Eurowines.

“Each offer lasts for only 24 hours, so customers are going to have to be quick to grab quality wines at bargain prices. We see this as a win-win opportunity for consumers as well as wine producers and distributors looking for fresh opportunities in what is a highly competitive domestic wine market.”

Mr Mebus says that the one-day deal concept clearly appeals to New Zealanders.

“It’s obvious that this is a platform that more and more New Zealanders are comfortable using but until now wine producers have had no real way of accessing these growing sales channels without the burden of excessive administration headaches.

“Producers are good at making wine and selling it to trade accounts but they cannot afford to give their time to dealing directly with hundreds of consumers separately each day. That is why Lastdrinks can benefit both the consumer and the producer in terms of service, quality and prices.”

ENDS

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