Nelson Cycle Trails Trust gets wheels

The Nelson Cycle Trails Trust is getting into gear with the appointment of an executive officer and the launch of a logo competition.

Newly appointed executive officer Fiona Newey is wasting no time in raising the profile of the trust and what the region has to offer in cycle tourism.

³With the development of the Tasman Loop and the Dun Mountain Trail, as part of the New Zealand national cycleway, our region will offer riders a world class cycling experience,² she said. ³As a first step in putting Nelson on the cycle tourism map we want to work with the region¹s artists to develop a brand that captures the Œwow¹ factor of cycling in Nelson.²

Ms Newey says the brand should encapsulate Nelson¹s stunning scenery, climate, historic railways, artisan rural communities, traditions of tobacco and hops, boutique breweries, vineyards, olive groves, festivals and port settlements.

The word is going out now to schools, artists¹ networks and to the general community in the quest for a logo and the accompanying words that will form the Cycle Trails Trust brand. Judges will select the raw concept entries for further development by local graphic designer Jane Reed of SeeReed Visual Communications.

³We are looking for branding that can be used on all our printed material - from the website to tee shirts,² Ms Newey said. ³We¹re also interested in a catchier title that doesn¹t need to include the actual name of the trust.²

Entries must be received by post by 5pm on Friday 22 April 2011 to be in for the cash prizes of $500 each for the logo and accompanying words.

A facebook page has been set up with all the details and conditions of entry at http://www.facebook.com/pages/Nelson-Tasman-Cycle-Trails-Trust.

Fiona Newey is a specialist in business mentoring and project management. Her previous role was with St John Ambulance, coordinating fund raising and project management for their Richmond building. The Nelson cycle trails are a joint initiative of the Nelson City Council, the Tasman District Council, the Nelson Cycle Trails Trust and the New Zealand Cycle Trail project.

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