Weet-Bix Launches 100% All Black Campaign

Kiwi Kids across the country will be excited to discover that Weet-Bix launched its new 100% All Black Collectors Card Series today.

Weet-Bix has been a proud sponsor of the All Blacks for over 12 years, and has a long history of producing popular collector cards. As the country gears up to support the All Blacks for their upcoming season, this new series will be highly sought after by Weet-Bix kids across the nation.

There are thirty ‘100% All Black‘ cards to collect. Each card features two player action shots on the front, seen through a two phase lenticular lens, and an innovative ThermoPanel on the back, which when heat activated reveals a secret player Power Rating.

The 100% All Black cards come in specially marked one kilogram and 750 gram packs of Weet-Bix, now available from supermarkets across New Zealand.

Collectors can also purchase a limited edition 100% All Black handbook that features player and coach profiles, interesting All Black facts and the 2011 match schedule. The handbook also acts as an album, with special sleeves to store the 100% All Black cards. The handbook is available for purchase online at www.weetbix.co.nz or at selected supermarkets for $5.99.

In addition to the card series Weet-Bix is also launching a range of Limited Edition collectables, including an All Blacks tin, an All Blacks breakfast bowl and All Black Stadium Flag.

The 100% All Black campaign is supported by the new Weet-Bix All Black television commercial, where Weet-Bix kids transform into their favourite All Blacks. Using only the power of their imagination, they prove that “Nothing Stops a Weet-Bix Kid.” View the commercial at www.weetbix.co.nz.

ENDS

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