The_Cloud_Media_Kit.pdf

THE CLOUD FACT SHEET
INTRODUCTION
The stunning Cloud is the hub of the nationwide REAL New Zealand Showcase, presenting New Zealands innovation and creativity through displays and activities highlighting food, wine, fashion, marine, aviation, forestry, seafood and aquaculture, agribusiness, tourism and ICT. The Cloud will also host concerts and large-scale events as the extended Rugby World Cup 2011 Fanzone (with two giant screens). It features „Taste at The Cloud which runs throughout the 45 days of the Tournament, an international media lounge and a business lounge.
FACTS AND FIGURES
* Design – The original concept for The Cloud was designed by Warwick Bell and Simon Hakaraia, of Fabric Structures Ltd.
* Construction – The Cloud has been built by Fletcher Construction
* Materials – The Cloud is a temporary, re-locatable, tensioned membrane structure built using a combination of glass, steel and PVC
* Capacity – The Cloud is 175.5 metres long, and will accommodate up to 5,000 people, with an additional 500 in the mezzanine floor
* Companies featuring in The Cloud – 174 (including 109 in „Taste at The Cloud), and 65 in the film, sector clips and static displays. (see full list at end of document)
* The public will have free access to The Cloud during opening hours: Weekdays 11:30am – 6:00pm; weekends and school holidays 10:00am – 6:00pm.
* Cost: The Cloud construction $9.8 million

The Cloud will showcase the innovation and creativity of the following New Zealand industries and sectors throughout the Tournament:
* Food and beverage Film Aviation Geothermal
* Tourism Manufacturing Fashion Services
* Design Agribusiness ICT Marine
* Technology Forestry and wood Music

EVENTS AND ACTIVITIES IN THE CLOUD
The Cloud will host a number of large-scale events, including:
* The 42nd Pacific Islands Forum
* Taste at The Cloud – see media release
* Live at The Cloud and Late Nights at the Cloud as part of REAL New Zealand Music on Queens Wharf – see media release
* Comedy nights
* New Zealand's Best BBQ – an Auckland Rugby Club fundraiser with players and supporters competing
* Le Cordon Bleu Culinary Match: New Zealand v France
* Canterbury Week at The Cloud
* Schools Robotics World Cup
* Superyacht Captains Forum Dinner
* New Zealand Fashion Week Showcase
* Brancott Estate Wine Bar in The Cloud

AV IN THE CLOUD
* Two AV screens, each measuring 17.57 metres by 4.39 metres, will dominate the inside of The Cloud.
* One screen features a film produced for New Zealand Trade and Enterprise by Michael Barnett and the Gibson Group with soundtrack by leading New Zealand composer Gareth Farr. The other screen will play a REAL New Zealand Showcase compilation. Together, they tell the master story of The Cloud, “We Do Things Differently Here”.
* On peak match days, The Cloud will complement RWC 2011 Fanzone – Shed 10 as it becomes part of the Fanzone with the Rugby shown on the giant screens.

TASTE AT THE CLOUD
* Experience the depth and breadth of modern New Zealand cuisine.
* Features four food zones: seaside, urban, winery/orchard and rural and four food options within each zone. Each dish can be accompanied by a specially-selected New Zealand wine.
* By only serving a taste, visitors are encouraged to continue their culinary journey in the restaurants and other eating establishments throughout the waterfront.
* The tastes have been designed by some of New Zealands top chefs.

POD DISPLAYS IN THE CLOUD
* 18 innovative stories on display in the pods.
* The pod displays will change throughout the Tournament.
* The pods will be moved out of the way when a big event is being staged, or rugby is being watched in the big screens.

NZ 2011 BUSINESS LOUNGE
* The NZ 2011 Business Lounge, in the mezzanine area at the seaward end of the Cloud, will be used for a range of business-related functions and events throughout the Tournament.
* The Business Lounge will be open to members of the NZ 2011 Business Club from 3pm-5pm daily from 13 September.
* The NZ 2011 Business Club has a combined New Zealand and international membership of 6,500 and is growing by the day.
* Its free to join the NZ 2011 Business Club, and people can join any time during the Tournament, by registering online at www.nz2011/business/join-the-club, or in person at The Cloud.

NZ 2011 MEDIA LOUNGE
* Journalists from around 200 international media organisations are accredited for Rugby World Cup 2011.
* A dedicated media lounge has been built at the seaward end of The Cloud, where accredited RWC 2011 media can mingle, relax, and enjoy harbour views and some top-quality local food and beverage.
* The Media Lounge opens for business on 9 September, and will be open every day from 10am until late. For enquiries, contact Kate.Anderson@med.govt.nz

i-SITE AND TOURISM IN THE CLOUD
* The tourism showcase in The Cloud is about the New Zealand experience. The i-SITE staff, all tourism experts, will assist with information, details of the REAL New Zealand Festival, can book activities on the spot and offer a warm sense of manaakitanga (welcome)

QUEENS WHARF RWC 2011 FANZONE
* Fanzones provide the public with an opportunity to watch live Rugby World Cup 2011 matches free in a festival environment. On peak match days, The Cloud will complement RWC 2011 Fanzone – Shed 10 as it becomes part of the Fanzone with the Rugby shown on giant screens.
* RWC 2011 Fanzone – Shed 10 on Queens Wharf will be the heart and soul of the Fanzone for all 48 Rugby World Cup 2011 matches. However, the spaces on Queens Wharf are very flexible and the Fanzone will expand into outdoor areas and into The Cloud for the Tournaments big matches.
* Queens Wharf has a total capacity of up to 15,000 people (that includes RWC 2011 Fanzone – Shed 10, The Cloud and outdoor areas). On peak days the Fanzone will include outdoor areas and The Cloud so there will be plenty of capacity.
* RWC 2011 Fanzone – Shed 10 and The Cloud will be licensed but there will be family-friendly areas where children can enjoy the atmosphere, the activities and the Rugby. Part of the wider Queens Wharf offering during Rugby World Cup 2011 will include weekend and school holiday programming for families.

COMPANIES FEATURING IN THE CLOUD

REAL New Zealand Showcase compilation (41 companies in 40 Clips)
Beca OBO
Carbonscape Pacific Aerospace
Comvita Phil and Teds
Duke Engines Power by Prox
Dynamic Controls Rakon
F& P Appliances Revolution Fibres
F&P Healthcare Robinson Seismic
First Light Sealegs
Fonterra Sky Jump
Furio Skywalk
Gallaghers Small Worlds
Inro (Auckland Uni) Southern Cross Robotic
Klima NZ Merino Zque
Kono (Aotearoa Seafoods, Wakatu) Waratah
Lanzatec Weta
Les Mills Williams Warn
Lomocean Woolyarns (Possum Merino)
Lothlorian (Possum Merino) with Wool yarns Yike Bike
Maraeroa C Zephyr Technology
Martin Jetpack Zespri
Mighty River Power

Pod Displays (22 companies or artists represented in 19 displays)
Able-x Martin Jetpack
Animation Research Next window / Unlimited Realities
Core Builders (AC45) NZ Merino
Corner Solutions Phil and Teds
Digital Veneer Power by ProxI
Duke Engines Rocket Lab
F&P Appliances (in Taste) Sealegs
Ice AV – Holo Desk Small Worlds
i-SITE Visitor Information Network Williams Warn
Kaynemaile Yike Bike
Manfred Frank Systems

Creative display:
Martin Poppelwell, Christine Cathie, Gaila Amsel, Ann Verdcourt
Special displays include: Jet Black racing car, Sealegs Boat, Q Sub and full size Rocketlab Rocket.

The_Cloud_Media_Kit.pdf

© Scoop Media