29 September 2011

Suzuki drives into Queenstown

Destination Queenstown (DQ) and Suzuki New Zealand are delighted to announce a three-year vehicle sponsorship and partnership agreement.

Now recognised as the ‘official vehicle supplier to Destination Queenstown’, Suzuki has supplied two 2011 Grand Vitara Ltd vehicles for use by the Regional Tourism Organisation responsible for the promotion of New Zealand’s premier visitor destination.

In return, Suzuki will be represented in all of DQ’s consumer promotional and marketing activity as well as being visible and endorsed to DQ’s member businesses. The boldly branded vehicles have already become a feature on Queenstown roads since appearing in their new livery in the past couple of weeks.

Destination Queenstown’s General Manager Marketing Graham Budd said securing the agreement with Suzuki aligns two great brands with common lifestyle values and positioning.

“Suzuki’s ‘way of life’ positioning and Queenstown’s inspirational outdoor lifestyle are a perfect match.

“We’re delighted to have entered this partnership with Suzuki and the Grand Vitara is the perfect compact 4x4 vehicle for our environment and the work we do in representing Queenstown as New Zealand’s favourite holiday destination. The trade and media visitors we host are impressed, and the vehicles perform superbly both on and off road.

“We’re very happy to give our endorsement to the comfort and performance of the Grand Vitara and the DQ team is very proud to be seen out and about in them.”

Suzuki New Zealand’s General Manager of Marketing, Tom Peck, also believes the brands are a great fit.

“This association with Destination Queenstown aligns us perfectly with an iconic Kiwi destination and the Grand Vitara is perfectly suited for the challenging Otago landscape.

“We look forward to working together on promotional opportunities through our respective networks and channels that benefit each partner.”

For more information about Destination Queenstown visit www.queenstownNZ.co.nz.

For more information about Suzuki New Zealand visit www.suzuki.co.nz

ENDS

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