New Design Concept Store for Queenstown

Get Outside, opening in the Queenstown Mall on Saturday December 10.

Hamish, and his wife and business partner Jenny, set up the wholesale distributing company Nevada Sport in 1978, with the aim of introducing highly technical products that perform, to the New Zealand market.

Their enduring association has been with the US Merrell brand and Nevada Sport is the longest serving distributor for the brand worldwide. Three years ago the company became the first distributor worldwide for Patagonia.

Nevada Sport supplies several local outdoor and sports retail stores with Merrell and Patagonia products and the opening of the new design concept store is seen as complementary.

“The seed for a store in Queenstown grew from so many people from the Southern Lakes area wanting to get the products we were all wearing, when we were sharing their stunning outside playground,” says Cochran.

“Often it is difficult for a multibrand retailer to provide specific brands with the profile they require and our new store is designed to tell the brand story of both Merrell and Patagonia. We are in no way setting up in competition and in fact will stock a lot of different product, focusing more on the fashion lifestyle side, particularly for women. Overall it should be a win-win for all our retailers locally because the brands will become stronger and broaden the customer base.”

Let’s Get Outside is essentially “two stores under one roof.”

“You would not often find the two brands together like this but we believe they have a tremendous amount of synergy. The Merrell brand is all about living and performing outside with style while Patagonia’s vision is to build the best product without harming the environment, at the same time using business to inspire and implement solutions to the environmental crisis. These ideals are all very much in line with the Nevada Sport philosophy.”

Cochran is upbeat about the potential for the new outlet in Queenstown.

“This is the perfect location for the store and there is a lot of product that will not have been seen here before. Potentially everyone visiting or living in Queenstown is a customer and we look forward to making a positive contribution to the outdoor, leisure and travel lifestyle markets.”

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