Local charities receive funding from Anchor Growing Communities Fund

Media Release
4 May 2012

New World Greenmeadows and Anchor thank shoppers for supporting local charities
Anchor Growing Communities has announced how the funds raised through its joint funding initiative with New World Greenmeadows will be split amongst three local charities.

The three recipients are Greenmeadows Scout Group, Greenmeadows School, and Taradale Rotary who will share a prize pool of $3,500, the breakdown being:
Greenmeadows Scout Group $840
Greenmeadows School $1,435
Taradale Rotary $1,225

The scheme, which ran over three months, encouraged shoppers to donate tokens at the checkout counter when they purchase Anchor Milk and place them in the specially designed box for the charity of their choice. The more tokens a cause received, the bigger the donation the charity receives.

Anchor Growing Communities is a recently launched community scheme where Anchor has joined forces with local supermarkets to donate funds to locally based charities and good causes over the next 12 months.

“Anchor Growing Communities speaks to people at a community level. Anchor is focused on growing communities by letting local people decide where the money should go. It is all about locals supporting locals and making sure there are much needed funds for local organisations. We want to encourage shoppers to make a real difference to their local community,” says Anchor Helena Jannetta.

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