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Countdown launching Feed Four for $15

Countdown puts affordable inspiration on the menu with Feed Four for $15

Providing Kiwis with good value meals without compromising on taste

2 August 2013: Rustling up a tasty dinner every night can be a chore, and with more than half of Countdown supermarket shoppers revealing in a survey that they base their dinner time decisions on cost per meal, affordable inspiration can often be hard to come by.

That’s why Countdown is today launching Feed Four for $15 – dozens of great value meal ideas to feed four people. The recipes are designed to be easy to prepare, are largely cooked from scratch and use a wide variety of ingredients that can be found at Countdown. The cost for each meal is no more than $15*, plus a couple of everyday pantry items such as milk, flour, salt and pepper that you already have at home.

The campaign launches from Monday in Countdown stores and features New Zealand's first Masterchef winner Brett McGregor, and Jax Hamilton, Masterchef finalist, showcasing the recipes. And for customers looking to learn or perfect cooking techniques there are more than 100 ‘How To’ videos on Countdown’s website countdown.co.nz, from the basics of cooking rice to the popular ‘How to make pizza dough’ with more than 15,000 views.

Launching with 18 recipe cards in store and more online, these are simple, delicious meal ideas to appeal to even the fussiest of eaters. Recipe options include everything from tasty meatballs, pasta bakes and casseroles through to a low-fat chicken curry, vegetarian dahl and even good old fish and chips.

Feed Four for $15 is designed to provide affordable meal ideas, and while it’s not the only way to feed your family, the recipes are a great way to extend your cooking repertoire and help manage the cost of your meals,” says Bridget Lamont, Countdown’s General Manager for Marketing. 

The campaign’s price point of $15 has been informed by Countdown’s research which shows that shoppers are spending $19 on average on their evening meal. 

“We’re always looking at ways we can further improve value for our customers. We know our shoppers are looking for inspiration and we really encourage our customers to give these meals a go – whether they are on a budget, or simply looking for new meal ideas,” says Bridget.


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