Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Winning Window Displays WOW® Judge

Thursday, 3 October 2013

Winning Window Displays WOW® Judge

A display inspired by Austrian symbolist painter, Gustav Klimt, saw Cuba Street’s Emporium Vintage Boutique take top honours in the World of WearableArt™ Window Dressing Competition.

For the second year running, the vintage clothing store won the Best WearableArt™ Garment category, edging out stiff competition from place getters Design Cartel on Willis Street and Thorndon’s Wall St Designs.

WOW® Founder Dame Suzie Moncrieff assessed the finalists based on creativity, resourcefulness, effort and WOW factor. Emporium Vintage Boutique’s entry stood out because of the use of colour and drama the display created, she says.

“The window display read like a theatrical script. The use of colour, the decorative and ornamental feel… this is what WOW®’s all about - creating magic and celebrating innovation through design.”

Gemma Hinchey, store employee and designer of the winning display, says artist Gustav Klimt, whose primary subject was the female body, was the main inspiration for the window dressing.

“It was lots of fun putting it together – and I was stoked to hear we’d won. I honestly didn’t know if we could win two years in a row, but we were going to give it a good shot.”

Foot traffic at WOW® time is second only to the Christmas period, Hinchey says.

“Our window display definitely helps bring people into the boutique. It’s all about creating good vibes for visitors.”

Fellow Cuba Street retailer Iko Iko claimed the title of Best American Express Window for the second year in a row.

“Iko Iko’s design was simple yet effective - a garment created entirely from flowing white hair, which when projected upon gave the garment movement,” says Dame Suzie. “This design was definitely meant for the stage.”

Dame Suzie says the standard of this year’s entries was exceptional but Emporium Vintage Boutique and Iko Iko set the benchmark once again.

“They did it last year and they’ve done it again in 2013, their displays are outstanding. They reflect the vision of WOW®, and truly take art off the wall and onto the streets.”

An economic impact assessment by McDermott Miller in 2009 revealed the show brought an estimated $15.1 million in new spending into the city. Of that, just under a third is spent on retail.

Over $10,000 worth of prizes were awarded to the winners and runners-up of each category including tickets to this year’s show, programmes, vouchers, advertising packages, a bottle of Brancott Estate Limited Edition Series wine, and a signed copy of the new World of WearableArt™ book.

The window displays will be up throughout the city until 6 October.

The WOW® Insider’s Guide to Wellington map of participating retailers and garment locations can be found online at WellingtonNZ.com/WOW, or at the Wellington i-SITE Visitor Centre in Civic Square.

The competition is run by Positively Wellington Tourism in conjunction with WOW® event organisers.

:: World of WearableArt™ Window Dressing Competition Results

Best WearableArt™ Garment
First place: Emporium Vintage Boutique
Second place: Design Cartel
Third place: Wall St Designs

Best American Express Window
First place: Iko Iko
Second place: Abstract Designs
Third place: 3 Wise Men Wellington Airport

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Rationing Of PPE Gear, Masks And Everything Else

From the outset, the perceived need to ration our scarce resources seems to have driven the response to Covid-19. Rationing still appears to be limiting the ability of nurses and other frontline workers to access and routinely wear the PPE gear they need to do their job safely. Initially at least, we were also rationing the public’s access to Covid-19 testing. We also continue to pick and choose among the scientific evidence to justify advising the public against the need for them to wear masks…. If it hasn’t done so already, this trend will end up eroding public confidence in the Ministry of Heath assurances that hey don’t worry people, we have enough PPE gear, testing kits and masks to go around. Counter factual : if we’re rationing it, we haven’t got enough... More>>


 
 

Gordon Campbell: On The Ethics (and Some Of The Economics) Of Lifting The Lockdown

As New Zealand passes the half-way mark towards moving out of Level Four lockdown, the trade-offs involved in life-after-lockdown are starting to come into view. All very well for National’s finance spokesperson Paul Goldsmith to claim that “The number one priority we have is to get out of the lockdown as soon as we can”…Yet as PM Jacinda Ardern pointed out a few days ago, any crude trade-off between public health and economic well-being would be a false choice... More>>

ALSO:


Police Commissioner: Christchurch Terrorist Pleads Guilty

Police acknowledge the guilty pleas in the Christchurch Mosque attacks prosecution that were entered in the Christchurch High Court today. The guilty pleas to 51 charges of murder, 40 charges of attempted murder and one charge of engaging in a terrorist ... More>>

ALSO:

Transport: $54 billion Investment In Draft GPS 2021

The Draft Government Policy Statement (GPS) 2021 on land transport confirms that the Government will invest a record $54 billion in its balanced transport policy over the next decade. More>>

ALSO:

Gordon Campbell: On The Loss Of Abortion Safe Zones

No doubt, last night’s defeat of abortion law reform provisions that would have created safe zones around abortion clinics will be portrayed, by some, as a victory for free speech. It isn’t. It was a victory for bigotry and intimidation directed ... More>>

ALSO:

Gordon Campbell: On National's Regulation Crusade

Lets step back in time now, to simpler days and to simple-minded solutions. So…. if National gets elected, landlords will once again be able to evict tenants at will, raise rents anytime they like, and ignore the need to install a healthy standard of heating in the homes they put out to rent. This promised ‘bonfire of regulations’ is being done in the name of cutting red tape... More>>

ALSO:

SMC - Expert Reaction: PF2050 Strategy

DOC has released a strategy to reach Predator Free 2050, along with an action plan through to 2025. The predator-free goal focuses on three groups of mammals: possums, three species of rats, plus stoats, ferrets and weasels... More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 


 

InfoPages News Channels