Lime invests over $3 million "Respect the Ride" Education and Safety Campaign

As cities and communities adapt to new forms of transportation, safety will remain a top priority for operating companies. Lime, the global leader for smart mobility, is committed to partnering with cities, riders, residents, and pedestrians to make sure everyone gets from point A to point B safely.

Today, Lime is excited to announce their continued commitment to safety and industry collaboration by investing over $3 million to help empower people to exhibit safe and responsible riding behaviours as part of their “Respect the Ride” campaign. Here are key components:

• “Respect the Ride” movement will include an ad campaign, community outreach ambassador program, community pledge for riders to commit to safe riding standards and helmet distribution (250,000 helmets to be distributed over the coming months, with free helmets for the first 25K users and advocates who pledge their support)
• Safety Summit for Shared Mobility will be the first ever micro-mobility summit, hosted by Lime, that’s dedicated to industry safety. Summit to include key stakeholders and officials to discuss topics such as safety, transportation and policy engagement
• Dedicated Trust & Safety Team
• Product enhancements include in-app and on-vehicle safety features to address and promote safe riding
• State policy advocacy to encourage greater education around safe driving and micro-mobility awareness.

Now more than ever, it’s vital to ensure that these new modes of mobility can coexist safely with cars on our roadways. Lime is taking this commitment to the next level and demonstrating true leadership on safety.

As the industry’s first to push out instructional videos (Scooter Safety Video, Bike Safety Video, Proper Parking Video), Lime will continue to proactively educate riders and non-riders alike on how to safely ride and responsibly park their scooters and bikes.

For more info on Lime’s comprehensive education and safety initiative, you can refer to our safety fact sheet here and our blog post, written by Toby Sun, CEO and co-founder of Lime, blog post hyperlink/pledge hyperlink. You can find respect the ride ad photos here as well as lifestyle photos from our new Gen 3 scooter here.

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