Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

K2 Cycle event signs up with major sponsor MitoQ

The Coromandel's K2 is the toughest one-day cycle challenge in the Southern Hemisphere, and it's getting an energy boost with a new major sponsor MitoQ, a Kiwi company selling healthy ageing and energy support supplements.

“The K2 has become an iconic New Zealand endurance event, and as a successful New Zealand health brand, supporting things that the country can be proud of is important to us, so there's real synergies in us supporting this event," says John Marshall, chief marketing officer of MitoQ.

“The K2 is an event that motivates and inspires people to have a crack at something that is physically and mentally challenging, for which they need to prepare and in which they need to bring a positive, resilient attitude," says Mr Marshall.

MitoQ's products deliver a breakthrough form of the antioxidant CoQ10 directly into the body’s mitochondria (your cells’ power plants), supporting natural function, health and neutralising potential damage.

“We feel a responsibility to educate the world about mitochondrial health and one way of doing this is connecting to groups of people for whom taking a positive approach to mitochondrial health can deliver significant performance gains. Sponsoring K2 is a good way for us to share the story of mitochondrial health along with the benefits of taking MitoQ and the positive impact this can have on performance," says Mr Marshall.

“Our company goal is about helping people to achieve their personal best whatever they do, so finding events where we can proactively support participants to do this is ideal. Based on the research we have undertaken, we can see a strong link between smart training programmes and MitoQ supplementation delivering performance gains, and consequently we think we can develop a strong connection with K2 participants and help them achieve their personal best," he says.

As well as sponsoring and promote the K2, MitoQ has a team that will be competing as well. The company have also been helping the organisers with training advice for the community, and they will be at the event, so make sure you go down and say hi.

The next Mito Q K2 is on Saturday 2 November 2019 and will start from Thames, so if you want to be part of the fun sign up, visit the K2 website. There is also shorter course distances, 96km and 53km.

https://www.mitoq.com/

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Chilling The Warm Fuzzies About The US/China Trade Deal

Hold the champagne, folks. This week’s China/US deal is more about a change in tone between the world’s two biggest economies – thank goodness they’re not slapping more tariffs on each other! - than a landmark change in substance. The high walls of US and Chinese tariffs built in recent years will largely remain intact, and few economists are predicting the deal will significantly boost the growth prospects for a slowing US economy. As the New York Times noted this morning, the likes of New Zealand will still face the trade barriers imposed by the Trump administration during the recent rounds of fighting. More>>

 

PGF Kaikōura $10.88M: Boost In Tourism & Business

The Provincial Growth Fund (PGF) is investing $10.88 million to boost business and tourism opportunities in Kaikōura, Parliamentary Undersecretary for Regional Economic Development, Fletcher Tabuteau announced today. More>>

ALSO:

Whitebaiting: Govt Plans To Protect Announced

With several native whitebait species in decline the Minister of Conservation Eugenie Sage has today released proposals to standardise and improve management of whitebait across New Zealand. More>>

ALSO:

Education: Resource For Schools On Climate Change

New resource for schools to increase awareness and understanding of climate change... More>>

ALSO:

In Effect April: New Regulations For Local Medicinal Cannabis

Minister of Health Dr David Clark says new regulations will allow local cultivation and manufacture of medicinal cannabis products that will potentially help ease the pain of thousands of people. More>>

ALSO:


RNZ: New Year Honours: Sporting Greats Among Knights And Dames

Six new knights and dames, including Silver Ferns coach Dame Noeline Taurua and economist Professor Dame Marilyn Waring, have been created in today's New Year's Honours List. The list of 180 recipients - 91 women and 89 men - leans heavily on awards for community service, arts and the media, health and sport.
More>>

ALSO:

Gordon Campbell: On What An Inquiry Might Look Like

Presumably, if there is to be a ministerial inquiry (at the very least) into the Whakaari/White Island disaster, it will need to be a joint ministerial inquiry. That’s because the relevant areas of responsibility seem to be so deeply interwoven... More>>

ALSO:


 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 


 

InfoPages News Channels