A major strategic reset for one of Aotearoa’s longeststanding Pacific organisations, the Pacific Cooperation Foundation (PCF), has today announced a refreshed strategic identity and publicfacing name — Pacific Collaborative Futures — marking a significant shift in how the organisation positions itself across Aotearoa New Zealand and the wider Pacific region.

The shift from Pacific Cooperation Foundation to Pacific Collaborative Futures reflects PCF’s dynamic, partnershipdriven identity and its commitment to strengthening Pacific futures. The repositioning is not a rebrand, but a strategic reset designed to make PCF’s role clear and compelling for a new generation of decisionmakers, funders, and regional partners.

A clearer identity for a changing Pacific system

PCF’s Vision and Mission remain unchanged. The acronym PCF will be retained.

The refreshed identity strengthens PCF’s ability to articulate its unique role as an independent connector, catalyst, convener and influencer across the Pacific region.

“This repositioning gives us the clarity and confidence to meet the moment. Pacific Collaborative Futures reflects who we are today — an independent connector, catalyst and convener — and the role we must play in strengthening Pacific capability, leadership and collaboration across the Pacific region. Our focus is on turning evidence and dialogue into action, and ensuring Pacific people are equipped and supported to shape their own futures.”— Joanna Bourke, Chief Executive, Pacific Collaborative Futures

The repositioning elevates three flagship areas that demonstrate PCF’s distinctive value:

1. Pacific Talent, Leadership & Workforce Pathways

Supporting Pacific scholars and interns — including Manaaki scholars — to gain work experience, leadership capability, and employability skills so they return home ready to contribute to national development.

2. Evidence, Insight & Convening

PCF’s Perceptions Report remains a unique insights product in Aotearoa, providing evidence and dialogue that strengthen Pacific identity, deepen relationships, and amplify Pacific voices.

3. Pacific Innovation & Entrepreneurship

Youthcentred, diasporafocused entrepreneurship programmes — including capabilitybuilding cohorts in Asia — that position PCF as a safe, relatable, futurefocused partner for emerging Pacific leaders.

A futurefocused name for a futurefocused organisation

What changes today

• PCF will begin using Pacific Collaborative Futures as its publicfacing name.
• Website and social channels will be updated to reflect the new positioning.
• A visual identity map summarising the new strategic framework is available for media use.
• No logo or design changes are being made at this stage.

Pacific Collaborative Futures’ new Strategic Identity Framework, showing how evidence, dialogue and pathways connect to strengthen Pacific identity, deepen relationships and amplify Pacific voices.

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