Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

IBM Delivers Gold Medal Performance

IBM Delivers Gold Medal Performance For Olympic Games Technology

Official Olympic Web Site Sets Records for Internet Traffic

SYDNEY, AUSTRALIA, October 2, 2000 -- IBM reached the climax of a 40-year association with the Olympic Movement by delivering a technology performance worthy of a gold medal during the Sydney 2000 Olympic Games.

Building and managing the technology infrastructure for the Sydney Games was the "largest, most complex information technology challenge in the world," according to Tom Furey, IBM general manager, worldwide Olympic technology.

The official Games Web site, powered by IBM, handled unprecedented Internet traffic with 11.3 billion hits, a 1,700 percent increase over the Nagano Games official site in 1998. More than 13 million lines of software code were written and thoroughly tested before the Games began. Almost 6,000 people provided technology support for 300 medal events in 37 sports competitions held at 39 venues.

IBM's technology performance generated praise among Olympic and international sports federation officials. "Sailing is one of the more complicated sports, and IBM did a great job," said Jerome Pels, technical delegate for the International Sailing Federation. "With the technology, we achieved more than ever before at the Olympic Games. The Internet was key for involving sailing fans all over the world."

IBM designed, developed and hosted the official Olympic Web site, Olympics.com, the most popular destination on the Internet during the Games. More than 8.7 million unique visitors accounted for 230 million Web page views from September 13 when competition began until the closing ceremony October 1. Olympics.com was the only site that offered comprehensive results for every sport, every athlete and every country.

The majority of visitors, 62 percent, were from countries outside the United States. Countries generating the most traffic were: United States, 38 percent; Australia, 17 percent; Canada, 7 percent; United Kingdom, 5 percent; Japan, 3 percent; and 2 percent each for Germany, Italy, China and France.

IBM also hosted other Olympic-related Internet sites, including nbcolympics.com, one of the most successful Olympic Web sites in the U.S., and ibm.com/fanmail, where fans from 199 countries sent 371,654 messages to athletes and teams competing in Sydney.

"The Olympics have been an unmatched marketing platform for showcasing IBM technology on a global stage," said Eli Primrose-Smith, vice president, worldwide Olympic and sports sponsorships. "We have achieved our sponsorship goals, and it is fantastic to end on a high note with an impressive demonstration of IBM's ability to manage the technology for the world's most complex and greatest sporting event."

IBM capitalized on its association with the Olympic rings through an extensive marketing program that included advertising on TV, in print and on the Internet. One of the company's most successful promotions involved the FanMail Web site and IBM Surf Shacks. Athletes visited the Surf Shack in the Olympic Village to read and respond to FanMail messages from all over the world. Athletes from Cuba, Russian Federation and the Ukraine created the most of the more than 4,237 home pages on the site. Additionally, more than 78,000 fans visited the first ever IBM Surf Shack for the public, floating in Sydney's Cockle Bay at Darling Harbour, where they sent FanMail, surfed the Web and participated in demonstrations of IBM's Via Voice speech recognition technology.

IBM has been involved with the Olympic Games since 1960 when it used computer punch cards to tally results at the Winter Games in Squaw Valley, California. As the Worldwide Information Technology Partner and Official Internet Provider for the Games, IBM has performed an integral role in helping the Olympic Movement and Games orgainsers bring the Olympic Games to the world. IBM's relationship with the International Olympic Committee ends December 31, 2000.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Hospitality NZ: Hospitality Wages Jump 9% To Pass Living Wage
Wages and salaries across the hospitality sector continue to increase despite businesses having to battle through some of the toughest trading periods in living memory... More>>



Climate Leaders Coalition: Launches New Statement Of Ambition, Appoints New CEO Convenor

The Climate Leaders Coalition is tonight officially launching a new Statement of Ambition to accelerate business action on climate change... More>>


Retail: New Law Paves Way For Greater Supermarket Competition

Legislation that bans major supermarkets from blocking their competitors’ access to land to set up new stores paves the way for greater competition in the sector, Minister of Commerce and Consumer Affairs Dr David Clark said... More>>



MYOB: New Data Shows Increase In SMEs Experiencing Stress And Anxiety

The lingering impacts of the COVID-19 pandemic have led to a surge in the number of local SME owners and operators experiencing stress and anxiety, according to new research from business management platform, MYOB... More>>



Carbonz: Cashing In On Carbon: The New Marketplace Helping Native Forest To Thrive

The country’s first voluntary carbon credit marketplace, Carbonz, is here to restore native biodiversity and help Aotearoa reach its carbon zero goals by selling the first carbon credits exclusively from native forest... More>>
Entrust District: Dividend Will Be Welcomed After Another Tough Year
We’ve all heard of the saying; “if it sounds too good to be true, it probably is” but for Aucklanders within the Entrust District, getting their share of Entrust’s 2022 annual dividend payment really is as good as it sounds... More>>