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Christchurch Commercial Radio Audience

Christchurch Commercial Radio Audience Measurement Survey T1/2003

The first round of the Christchurch 2003 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

Department of Statistics Census 2001 data indicates that there are approximately 330,100 people aged over 10 years in the Christchurch survey area used for the Radio Audience Measurement Survey. Of these 330,100 people, 89.7% of them listen to a commercial radio station at some time during the week.

The survey, conducted over 6 weeks and sampling 1,784 people aged 10 years and over has found that 92MoreFM continues to have the most listeners each week, with 84,700 different people tuning in each week. The Edge retains second place with 74,600 different listeners each week, followed by Newstalk ZB with 71,800 listeners and Easy Listening LiteFM with 68,000 listeners. ZM91.3 moves up to fifth placing with 53,800 listeners each week.

The commercial radio station with the highest market share in Christchurch continues to be Newstalk ZB with a 15.8% share of the market, followed by 92 More FM who maintain second placing with a 12.7% share of commercial radio listening in Christchurch. Easy Listening Lite FM retains third place with a 11.4% share, fourth placing station is The Edge with an 11.0% share. The Rock 93.7FM maintains fifth place with an 8.7% share of the market.

Breakfast results show Newstalk ZB retaining the number one position, with 20.5% of the commercial radio breakfast market, followed by 92MoreFM with a 20.0% share. The Edge moves up to third placing this round with a 11.9% share of the breakfast market. Easy Listening LiteFM moves to fourth placing at breakfast with a 9.4% share, and at fifth position The Rock 93.7FM with a 6.1% share of the commercial radio breakfast market.

The margin of error on these results is ±2.3%

Further details of the survey and results for all subscribing commercial radio stations in the Christchurch market can be found at http:// http://www.radios.co.nz

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