Sunday 5 September Brings Superbank Mini Madness
SUPERBANK NEWS RELEASE
SUNDAY 5 SEPTEMBER BRINGS SUPERBANK MINI MADNESS
Superbank commissions New Zealand's largest fleet and brings Goodbye Pork Pie Mini to Auckland to head a convoy of more than 100 MINIs across the Harbour Bridge
WELLINGTON, 19 August 2004 - Everyone who sees the new MINI suffers a temporary madness with their love for it and desire to own one. Superbank is no different, having just commissioned 12 brand-new MINIs, making it the largest MINI fleet in New Zealand. While still in a state of euphoria, Superbank also brought MINI New Zealand and Team McMillan MINI onboard to organise Superbank MINI MADNESS, a special event for owners of these unique cars.
On Sunday September 5, over 100 MINIs will drive from Auckland's North Shore, across the Harbour Bridge and up Queen Street to Aotea Square, where an afternoon of festivities is planned. The MINI drive is a recreation of a similar run in 1981, when 100 Minis followed the same route to celebrate the launch of the movie Goodbye Pork Pie. As homage to the old Mini from the new MINI, the guest-ofhonour at the front of the convoy will be the original Goodbye Pork Pie Mini, released for the first time in 23 years from the New Zealand Film Archive in Wellington.
"The MINI effectively represents who Superbank is as a company," says James Munro, chief operating officer of Superbank. "Innovative, optimistic and fun are values that reflect both Superbank and the MINI and we're thrilled to have organised Superbank MINI MADNESS. This will be the first event of its kind for MINI owners, so we've worked hard to make it a special day. With over 100 cars driving together, turning Aotea Square into Auckland's largest car park, and hanging out with the Goodbye Pork Pie Mini - we hope it's memorable for everyone."
Peter Jarratt, Manager MINI New Zealand, is impressed by Superbank's choice of the MINI and their commitment to the upcoming MINI MADNESS event.
"It's great that a progressive company like Superbank has chosen to align its brand with MINI. When we sat down with Superbank they wanted a car that inspired freedom, reliability and individuality, so the MINI was the perfect fit. Now we're looking forward to seeing over 100 MINIs, led by New Zealand's best known Mini from Good Bye Pork Pie, driving in convoy across Auckland Harbour Bridge."
Mr Jarratt says the popularity of the MINI as a corporate, fleet, promotional and company vehicle has increased exponentially since BMW launched the car in New Zealand in 2001. The MINI is now comfortably out-selling its nearest rivals as the first choice amongst companies choosing a vehicular face for their brand.
Superbank MINI MADNESS - Sunday September 5
The following provides an overview of activities planned for Superbank MINI MADNESS:
- The Run - Over 100 MINIs are expected at Smales Farm on Auckland's North Shore to start a journey down the Northern Motorway, across the Harbour Bridge, up Queen Street and finishing parked on Aotea Square, Queen Street
- The Pie - The Goodbye Pork Pie Mini will be at the head of the MINI convoy and will then be parked on Aotea Square to allow MINI owners and the public to see it and have photos taken
- The Meet - MINI owners and their families have been invited for an afternoon of food, drink and entertainment at Aotea Square. This will be the first time that MINI owners have had the chance to meet in a large group and swap stories since the car was launched in 2001
- The Record - at the end of the day, Superbank will attempt to break the world record for getting the most people in a MINI, which currently stands at 21. Participants will be sourced from attendees on the day
Superbank is the trading name of St.George Bank New Zealand Limited. Superbank is a joint venture between Foodstuffs New Zealand and St.George Bank Ltd of Australia. St.George Bank Australia is a publicly-listed company in Australia and has assets of over AUD $55billion. The Foodstuffs group of companies (New World, Pak 'N Save, Write Price and 4 Square) is the fourth largest trading organisation in New Zealand. People can open an account very simply: by calling 0508 226 546 or by picking up an application form from a supermarket and posting it in.
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