Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Auto Trader and Suzuki Rev Up On-line Market

Auto Trader and Suzuki Rev Up On-line Motoring Market

Trader Group and Suzuki New Zealand have formed an on-line marketing partnership. Trader Group will power the used search functions on Suzuki’s corporate website. This will allow dealer’s stock to appear not only on their site and the Suzuki site but also on either autotrader.co.nz or motorcycletrader.co.nz.

This solution presents an extremely powerful tool for Suzuki. Over 135,000 visitors a month use autotrader.co.nz and motorcycletrader.co.nz. These two sites have over 50,000 vehicles – New Zealand’s largest number of vehicles on-line.

“Suzuki NZ has responded to requests from customers to have a search facility added to our corporate website for used motor vehicle and motorcycle product available from our dealer networks” says Tom Peck General Manager of Marketing Suzuki New Zealand.

Peck goes on to comment that the service provided by Trader Group works not only for them but also for their dealer network and most importantly for their customers.

Trader Group will be providing the technical know how in terms of linking the two systems together. With field representatives through out the country able to service the dealers, listings will always be up to date.

“We are adding another dimension to Suzuki’s marketing mix by offering them an on-line one stop solution”, says Trader Group General Manager Lee Williams. “Both autotrader.co.nz and motorcycletrader.co.nz offer multiple photos and full text descriptions, plus we are looking at other multi-media avenues for the future”.

Trader Group – New Zealand’s multi-media leader for buying and selling vehicles

- the leading publisher of specialist classified magazines and websites in New Zealand and Australia.

- portfolio of 22 market leading publications attracts close to one million readers every month

- annually, 28 million magazines are printed; 50,000 advertising pages are set; and over 1 million photos are captured

- Trader Group’s eight websites have over 300,000 visitors every month; an on-line membership of over 280,000; and 50,000 vehicles for sale – no other New Zealand website has that number of vehicles for sale

- Trader Group’s endearing range of industry specific titles and websites have all contributed to substantially large growth over the last 5 years - in 05/06 the company will have grown 300% since 00/01

- These industry specific titles include Auto Trader, Deals on Wheels, Farm Trader, Motorcycle Trader & News and Trade A Boat. Two new titles were launched in 2004 – NZ Motorhomes, Caravans & Destinations and NZ Lifestyle Block.

Each title has a corresponding website: autotrader.co.nz; dealsonwheels.co.nz; farmtrader.co.nz; motorcycletrader.co.nz; tradeaboat.co.nz and nzmcd.co.nz. In 2005, Trader Group launched sellmefree.co.nz – a general classified site offering the unique premise of: “sell anything for free”.

ENDS


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



Tourism: Travel Bubble With Cook Islands Resumes

Cook Islands tourism restarts today, ending a five-month border closure due to COVID-19. Graeme West, General Manager Australasia for Cook Islands Tourism Corporation, said today’s first flight of quarantine-free travel from New Zealand to the Cook Islands is very significant... More>>

Plant & Food: Research And Lincoln University Part Of Game Changing Gene Discovery
Scientists from Plant & Food Research and Lincoln University have contributed knowledge integral to the discovery of a new gene described as a game changer for global agriculture.
The gene allows natural reproduction by cloning in plants... More>>



ACT: Finance Committee Should Review Changes To Credit Contracts And Consumer Finance Act

ACT Leader David Seymour has written to the Finance and Expenditure Committee, asking it to open an inquiry into the effects of recent changes to the Credit contracts and Consumer Finance Act... More>>


Statistics: Building Consents Hit New Highs In November
There were a record 48,522 new homes consented in the year ended November 2021, Stats NZ said today. This was up 26 percent compared with the year ended November 2020... More>>

Fonterra: Revises Milk Collection Forecast
Fonterra Co-operative Group Limited today revised the forecast for its 2021/22 New Zealand milk collections to 1,500 million kilograms of milk solids (kgMS), down from its opening forecast of 1,525 million kgMS... More>>



ComCom: Clearance Sought For Vocus / 2degrees Merger

The Commerce Commission has received an application for clearance in relation to a transaction that would see the merger of the Vocus Group with 2degrees. Vocus and 2degrees are both telecommunications providers that primarily supply retail fixed voice and broadband services... More>>