Archers Aqua Fruitini - A new taste sensation!

Archers Aqua Fruitini - A new taste sensation!

Lion Nathan Wines and Spirits is proud to present a new addition to the Archers Aqua family. Archers Aqua Fruitini will debut on April 1st and is guaranteed to invigorate the female taste buds with layered flavours of wild cherry, apple and banana.

Archers Aqua Fruitini is a little different to the standard pre-mixed drink. Unlike most RTDs it offers a unique experience because consumers will taste different flavours first - some apple, others wild cherry and still others banana! Fruitini's launch could not be timelier - the latest research shows that Archers Aqua is the most preferred white spirit RTD in New Zealand amongst 18-30 year old females (TNS Rolling Qtr, Jan 2006). Fruitini joins the current Archers Aqua offering of sparkling blends of Archers Schnapps with Peach, Apple, Raspberry, and Lime flavoured variants.

Charlotte Paulin, Brand Manager for Archers Aqua, said about the newcomer, "Fruitini is a really exciting addition to the Archers Aqua family. Its key point of difference lies in the innovative new way consumers taste different flavours - it's a real innovation to the RTD category."

Archers Aqua Fruitini comes in a funky bright green, yellow and red 275ml bottle and will retail at $9.95 per four-pack. This refreshing drink has a hint of effervescence and is best served cold in the bottle - try it yourself and see whether you're an apple, wild cherry or banana girl!

Try Archers Aqua Fruitini and discover a whole new taste sensation.

ENDS

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