Top Sites - Business And Finance

Top Sites for week to 22nd October 2006 - Business And Finance Category

Attached is a ranking of the top New Zealand websites for week to 22nd October from Nielsen//NetRatings' Market Intelligence service for the Business and Finance category.

Borrowers may narrowly escape a cash rate rise by Reserve Bank governor, Alan Bollard, according to a recent article published in the New Zealand Herald. The Reserve Bank is due to announce the OCR on Thursday this week, which may see the official cash rate rise to 7.5%. However according to the Herald article, economists are split over the rise in rates as the country’s inflation has probably slowed due to drops in petrol prices in September.

This week’s topical news items like the OCR announcement is likely to drive activity among business- and finance-type websites. According to the Nielsen//NetRatings’ Market Intelligence service, the top business and finance site last week was westpac.co.nz with 240,416 visitors. Amongst the top five Business and Finance sites 4 were banking sites with nzherald.co.nz/business holding the fifth place. Online banking is a fast growing trend. 83% of visitors to the Business and Finance category and 86% of visitors to the Westpac site had engaged in internet banking in the last 4 weeks, according to Market Intelligence.

These rankings can be customised to the needs of your publications and articles. Additional information outlining data on unique visitors, page impressions, visit durations, and demographics of visitors can also be forwarded for incorporation into articles.

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