AIM Proximity ranks 7th best in the world

MEDIA RELEASE
PR.02.07

AIM Proximity ranks 7th best in the world

AIM Proximity is the highest ranking New Zealand agency in prestigious Won Report

Auckland, 16 February 2007 - New Zealand’s most awarded direct and interactive marketing agency, AIM Proximity, ranks seventh in the world in the 2006 Won Report announced today. AIM Proximity is the highest ranking New Zealand agency and second in the whole Asia Pacific region. The Won Report is the benchmark for success at international and national direct marketing awards.

The Won Report (www.wonreport.com) is a yearly analysis of the world’s major direct marketing and digital advertising awards, representing over 1000 award winners and hundreds of direct marketing agencies worldwide. International awards consulted include Cannes, The ECHOS, The Caples Awards, The One Show, New York Festivals, LIAA and D&AD.

The Won Report is modelled on the advertising world’s Gunn Report, and was inaugurated in 2003 by Patrick Collister, former Executive Creative Director of Ogilvy & Mather, London, and founder of Creative Matters, UK. According to Mr Collister, “The quality of work coming out of New Zealand shows the country to be punching well above its weight creatively and AIM Proximity packing more in its gloves than any of its local rivals in 2006. The agency has rocketed up to No. 1 in New Zealand and No. 7 in the world.”

Darryn Melrose, CEO of AIM Proximity, says: “We have proved yet again that we are the number one direct and interactive agency marketing agency in New Zealand. We are extremely proud of what we have achieved over the last twelve months, and this ranking shows how successful we are both on a national and international stage.

“The Won Report is already viewed as the definitive ranking of direct marketing agencies worldwide. To be one of the top seven agencies in the world is a remarkable achievement for the whole team both in Auckland and Wellington. It’s also a great reflection on our approach and our clients.

ENDS

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