New Novotel Directory,An Invitation To Travel
MEDIA RELEASE
12 April 2007
The New Novotel
Directory,An Invitation To Travel
The New Novotel Directory has just been published. Businessmen, families and travel enthusiasts can discover 398 Novotel hotels and resorts. International 4-star accommodation in 58 countries on 5 continents. The Directory outlines to clients all the worldwide hotel destinations where they'll be welcome, benefiting from the same high level of comfort, well-being and quality of service throughout the world.
A follow-on
to the new positioning of the Novotel brand.
Designed as
a communication and sales aid, the Novotel Directory is
above all an invitation to travel. The Directory's cover,
perfectly symbolizing the brand's new concept, presents a
contemporary and welcoming scene, a sense of freedom, a
world of well-being and great feelings.
The first part of the new Directory, "The Novotel Spirit", visually interprets the new Novotel signature, "Designed for natural living", both in its structure and graphical treatment.
The construction is punctuated by the brand's variety of worlds Space and Modernity Pleasure and Sampling Relaxation and Serenity Family and Kinship Freedom and Simplicity Tailor-made Services embellished by large and captivating visuals. For each of these worlds, pages of illustrations have been included, in which the product and the offers of services are described and illustrated for a maximum of clarity.
The second part of the Directory, "Novotel around the world", features close to 400 hotels, graded by continent, by country, and finally by individual location.
A great deal of practical information is given for each Novotel: complete address and details, hotel manager's name, road directions, easy-to-understand pictograms showing facilities, e.g. the hotel's geographic situation, its room facilities, available services, access to transport, etc.
Because, for Novotel, the desire to
ensure a pleasant stay without constraints doesn't end with
the comfort of the surroundings, you finds in the Directory
practical information on every country: language, currency,
individual well-being, sporting event calendars, etc.
In
the style of the brand, this Directory provides a serene
ambience, promising relaxation and that great-to-be-alive
feeling found in Novotel establishments.
A growing hotel
network
The new edition is also the occasion to discover
the 18 hotels opened in 2006:
- In capitals: Budapest,
Kuala Lumpur, Bucarest, Paris, Hong Kong and
Jakarta.
- In cities: Sao Paulo, Sydney, Montreal,
Toronto, Hyderabad, Reading, Bandung, Balikpapan, Guangzhou,
Suvarnabhumi, Tipvimarrn, Busan.
In 2007, the network will be enriched by 16 new Novotel hotels in Europe (Luxembourg, Milan, Bologna, Monte Carlo), in Turkey (Istanbul), in Asia (China, Indonesia, Vietnam, Thailand), in Australia, in North Africa (Casablanca), in Africa (Lagos), and the Middle East (Riyadh).
Practical information available on the Internet: www.novotel.com
The Novotel Directory 2007 puts an emphasis on its Internet site www.novotel.com by which an Internet user can reserve a stay in any of around 400 hotels and resorts in the Novotel network. For each hotel, it is possible to obtain a location map, prices and the latest special offers.
Novotel is an international brand of
contemporary hotels, designed for living.
With around
400 hotels in 58 countries, Novotel provides customers with
the same high level of comfort, relaxation and wellbeing
throughout the world.
Accor is the worldwide leader in
hotels, tourism and corporate services, employing 160,000
people in 100 countries. . It offers to its individual and
corporate clients nearly 40 years of expertise in its two
core businesses:
- Hotels: over 4,000 hotels (475,000
rooms) in 90 countries (including 150 hotels and resorts in
Australia, New Zealand and the Pacific under the brands
Sofitel, Grand Mercure, Novotel, Mercure, All Seasons, Ibis
and Formule 1) as well as backpacker hostels, travel
agencies, restaurants and casinos;
- Services to
corporate clients and public institutions: 21 million people
in 35 countries benefit from Accor Services' products
employee assistance programs, people care and services,
incentive, loyalty programs, events, food
vouchers.
Ends