Ogilvy Launches New Wellington Agency

10 May 2007

Ogilvy New Zealand achieves a significant milestone today with the announcement of a new Wellington office, marking a much-anticipated re-emergence into this market.

Ogilvy will acquire 100% shareholding of boutique Wellington-based advertising agency, Persuasion Ltd from Wednesday, 2 May, when the agency will be immediately re-branded Ogilvy.

Persuasion Company Director, Julie Powell will remain in the business at the helm of client liaison as well as being General Manager of Media. Livia Esterhazy has been appointed Managing Director, having relocated from Sydney to take up the role.

Making Ogilvy’s integrated marketing proposition available to Wellington has long been the ambition of New Zealand Managing Director, Greg Partington.

“We are thrilled to be reintroducing Ogilvy to the Wellington market,” says Partington.

“It’s been over ten years since this agency has had a successful presence here and it’s our intention to launch a full-service agency, with Ogilvy’s complete communications repertoire on offer.

“Existing Persuasion and Ogilvy Wellington-based clients can be excited by this move. Julie Powell’s experience in the Wellington market is unequivocal. While her priority remains on existing clients, she will also focus on her expertise in media. Livia Esterhazy will drive the business with her strong brand marketing business acumen.

“The acquisition of this highly respected agency provides us with a springboard from which to grow. We have a credible offer the day we open our doors.”

Persuasion was owned by Powell, who has been involved in the business since 2002. A key industry player, Powell promises Ogilvy Wellington will have a fresh inclusive approach to provide a powerful offering for existing and potential clients.

Powell and Esterhazy will work closely together to ensure clients receive the benefit of their collective experience.

“This is hugely exciting news for the Wellington industry,” says Powell.

“Ogilvy is globally renowned as a results focused, 360 degree agency with over 60 years dedicated to the building and evolution of brands.

“Ogilvy Wellington will be entirely dedicated to this market, providing results led, strategic work that will of course be creatively stunning with the focus on communication that works.

“This offer is unrivalled in the Wellington market, and I am delighted to be part of making it available to existing and prospective clients.”

- ends

© Scoop Media