Planning an Australian Holiday Now Easier w Site

29 May 2007

Planning an Australian Holiday Now Easier With Next Generation Travel Site

Planning an Australian holiday has been made even easier for travellers with the launch of Tourism Australia’s new look travel website – www.australia.com.

Tourism Australia Managing Director, Geoff Buckley said the travel site is targeted at the new generation of web savvy travellers who are planning and booking their travel online.

“The internet has revolutionised how consumers worldwide plan and book travel and Australia is looking to help make the dream of an Australian holiday a reality in the new digital environment,” Mr Buckley said.

“In the past six years the australia.com site’s audience has grown to 6.7 million users, collectively downloading 40 million pages of Australian destination information annually.

“Last year 58 per cent of international visitors to Australia used the Internet for information before coming to Australia, up from 22 per cent in 2003.

“However there are now over 100 million websites and over 1 billion web users globally and we need to ensure that Australia continues to stand out in the cluttered digital environment,” he said.

New Zealand’s Regional Manager for Tourism Australia, Vito Anzelmi, said he was excited about the new opportunities for conversion through the new australia.com site.

“The australia.com site is the primary call to action for Tourism Australia’s global marketing activities so it is vital that the information we provide online brings consumers closer to making their dream of experiencing Australia a reality,” Mr Anzelmi said.

“With the very latest in digital design and technology australia.com presents a great opportunity to showcase Australia to the New Zealand market.

“We want to give consumers an opportunity to test drive the depth of Australian experiences available in a way that motivates them to make an actual travel booking,” Mr Anzelmi said.

Mr Anzelmi said the innovative website had been developed in collaboration with Australia’s eight State and Territory tourism bodies, connecting consumers directly to 23,000 tourism products across Australia and Aussie specialist travel agents in New Zealand.

“We know Australia’s target consumers are extensive users of the Internet to research and plan their holiday itineraries and looking to more easily access Australian tourism experiences,” Mr Anzelmi said.

“The new australia.com site will act as gateway featuring highly motivating content about Australia whilst seamlessly connecting travellers directly with the rich destination content delivered by our State and Territory partners. It will also give them ready access specialist travel agents who sell Australian holidays.

“The website utilises clear intuitive navigation, Google mapping and search platforms that allows consumers to drill down and find the information that they require to plan their trip – whether it is visa requirements, temperatures or distances or more detailed information on attractions and experiences,” Mr Anzelmi said.

To visit the new site log on to www.australia.com

ENDS

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