PPCS Consolidates North American Lamb Marketing

PPCS Consolidates North American Lamb Marketing

PPCS is consolidating its North American lamb marketing into the New Zealand Lamb Group of Companies, a consortium of leading New Zealand meat exporters. PPCS Chairman Reese Hart said that the company’s decision to merge its existing USA marketing operations into the consortium will benefit New Zealand and PPCS.

“We see this as a positive step for PPCS, the New Zealand Lamb Companies and New Zealand farmers. Through greater co-ordination in the international marketplace, we can maximise returns for New Zealand lamb exports into the USA and Canada.

“The initiative delivers on PPCS’ commitment to greater co-operation in international lamb marketing for the benefit of New Zealand farmers,” he said. PPCS has a 31.5 percent shareholding in the consortium alongside Alliance and ANZCO Foods (CMP). The consortium markets lamb and mutton in the USA and Canada under the New Zealand Lamb and New Zealand Spring Lamb brands.

Under the planned consolidation, PPCS will market 100 percent of its lamb and mutton supply into the USA and Canada via the New Zealand Lamb Companies. Previously, PPCS marketed lamb into the USA and Canada through an independent office, PPCS USA, based in New Jersey, under both its own brands and via the New Zealand Lamb Companies.

Mr Hart said that the move will strengthen New Zealand’s lamb exports into North America and may well form the basis of a marketing model for other markets.

“The planned consolidation will further strengthen New Zealand’s lamb marketing investment in North America, and leverage the consortium’s marketing and distribution infrastructure. “PPCS aims to increase its supply of lamb and mutton into North America through the New Zealand Lamb Companies in line with its 31.5 percent shareholding – increasing PPCS total exports into the North American market.

“Additional supply from PPCS will also enhance continuity of year-round supply for the New Zealand Lamb Companies’ large retail and food service customers,” he said.

ENDS

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