TV3 Wins Rugby World Cup Coverage Ruling

Wednesday, September 19, 2007

TV3 Wins Rugby World Cup Coverage Ruling

A high court ruling has restrained SKY Television from using 2007 Rugby World Cup footage in any of its magazine-style programming, protecting TV3’s exclusive broadcasting rights.

The order extends to The Cup and Reunion, both screened on SKY and The Crowd Goes Wild, which screens on Prime.

Under the ruling, SKY Sport 1, 2 and 3, and SKY Sport Highlights are to be considered as one channel for the purposes of counting frequency and minutes used of Rugby World Cup footage, with a maximum of three screenings per day, separated by at least three hours.

“The judge has clearly understood all the issues in this case and upheld TV3's right to protect its interests, expanding significantly upon the temporary order issued last week. The judge also suggested that a code of practice be developed around what fair dealing entails, and I intend to send invitations to the major broadcasters in the very near future to begin that process,” says Rick Friesen, 3’s Chief Operating Officer.

ENDS

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