Market Intelligence Ranking to 18 Jan - Automotive

Nielsen Online Market Intelligence Ranking for week ending 18 January 2009 - Automotive

Please click here to view the website ranking of the top ten channels in the Nielsen Online Market Intelligence Automotive category for New Zealand visitors' unique browsers for the week to 18 January 2009*.

The top three in the Automotive sector for domestic traffic are trademe.co.nz/motors, autotrader.co.nz and turners.co.nz.

These rankings can be customised to the needs of your publications and articles. Additional information outlining data on unique visitors, page impressions, visit durations, and demographics of visitors can also be forwarded for incorporation into articles. Any reproduction must include all headings/sub-headings and source information as set out in the rankings graphic.

In relation to this ranking report, Nielsen Online is pleased to announce that we will shortly be releasing a study on the Automotive industry detailing the way in which the Internet is transforming the way New Zealanders research, buy and sell vehicles. The Nielsen Online New Zealand Automotive Search Report is the very first report of its kind in New Zealand to provide data to quantify the value and importance of the online medium for the automotive category. The Report will provide an accurate and reliable measure of online’s effectiveness in reaching consumers throughout their vehicle purchase process as well as provide vital intelligence and metrics to drive revenue opportunities and develop marketing and sales plans and strategies.

ENDS

* Nielsen Online Market Intelligence rankings are compiled on the basis of websites that participate in the Market Intelligence service.

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