Affinity ID Steps Into The Limelight

27 February, 2009

Affinity ID Steps Into The Limelight In Its Own Right

New Zealand’s leading specialist in integrating technology and marketing, Proximity ID today changes its name to Affinity ID, heralding a new independent player in the competitive relationship marketing arena.

Ten years after first joining original parent company AIM Proximity as database specialists, Geoff Cooper and Angela Day have assumed full ownership of the Proximity ID business which has grown from a handful of data miners to more than 50 people spanning email marketing, communications strategy, website and database development and IT and infrastructure disciplines.

Changing ownership, offices and identities has proved a timely liberation for the Affinity ID team.

“Creating our own space in the market is a very logical move, and one which has been warmly supported by our clients and many industry colleagues,” explains CEO Geoff Cooper.

“The business has expanded to the point where it is a strong stand-alone proposition. We’re now able to realise our own vision for growth and to let the talents of our people flourish in a fresh creative environment.”

Managing Director Angela Day adds: “Creating a new identity is an exciting step. The team felt the ‘ID’ in our old name was an important part of our heritage, it’s how much of the industry knew us, so it was important to keep that link.

“Affinity as a name came naturally to us, it seemed a good description of what we’re about – the art of smart engagement, providing measurable results based on people’s behaviour.”

The Affinity ID team is renowned for its annual awards haul both locally and internationally, and its unusually high retention rate of some of the brightest talents in the industry.

While Affinity ID is looking to attract new clients and compete in fresh areas of business, it will continue to work with AIM Proximity on several key clients including Air New Zealand, Vodafone, Television New Zealand and Yellow.

Affinity ID specialises in information-driven, measurable marketing across a range of practices from CRM, loyalty and customer segmentation through to breathing life into databases with digital and email communications programmes, and customer data driven websites.

Affinity ID is now based at Level 3, 25 College Hill, Ponsonby.

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