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Advanced video coding MPEG-4 Standard gets Emmy

Wednesday, 29 April 2009, 4:01 pm
Press Release: Standards New Zealand

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29 April 2009

Advanced video coding MPEG-4 Standard gets Emmy award for innovation

A Technology and Engineering Emmy Award for innovation in the MPEG-4 Advanced Video Coding (AVC) Standard was presented to the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) at an award ceremony in Las Vegas, USA, on 7 January 2009.

The coveted Technology and Engineering Emmy awards of the U.S. National Academy of Television Arts and Sciences (NATAS) reward outstanding achievement in engineering and technical development. Launched in 1948, the awards honour development and innovation in broadcast technology and recognise companies, organisations, and individuals for breakthroughs in technology that have a significant effect on television engineering. Award winners are determined by a panel of distinguished professionals in the television, broadcast, and new media arena.

The MPEG-4 AVC Standard is a specification for high quality video compression, embodied in the international Standard Information technology – Coding of audio-visual objects – Part 10: Advanced Video Coding, ISO/IEC 14496-10 Ed. 4.0, and the ITU-T recommendation H.264. Particularly applicable for high definition (HD) applications, it forms part of a series of MPEG-4 Standards related to multimedia.

ISO Secretary-General Rob Steele comments, 'Despite the numerous benefits that international Standards bring to business, government, and society, the experts who develop them are largely “unsung heroes”, so it is refreshing to see the team responsible for MPEG-4 AVC receiving such high-profile recognition.'

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This is the second Emmy awarded for development of the MPEG-4 AVC Standard in a few months. It follows the 2008 Primetime Emmy Engineering Award, presented in Hollywood, Los Angeles, USA, in August 2008.

To order or download ISO/IEC 14496-10 Ed. 4.0, visit www.standards.co.nz, click ‘IEC’ in the catalogue area and enter keyword ‘14496-10’, or call 0800 782 632 during business hours. To browse other MPEG-4 Standards, visit www.standards.co.nz, click ‘IEC’ in the catalogue area and enter keyword ‘MPEG-4’.

Get the latest Standards news at www.standards.co.nz/touchstone.

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